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Social Science And Communication
BA (Hons) Public Relations and Brand Communication with placement
BA (Hons) Public Relations and Brand Communication with placement

BA (Hons) Public Relations and Brand Communication with placement

  • ID:LBU440011
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

* You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1800.

Estimated Total/program:
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60
Accept letter
100
Visa
20
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Admission Requirements

Entry Requirement

Course Information

Join one of the most established PR degree programmes in Europe and gain the expertise required for a successful career in this fast-moving field. You will study the wider role of communications, from developing and implementing social media campaigns to the impact of marketing, media relations and internal communications. As well as learning how to build and manage relationships between companies and their customers, you will refine your skills so you can create effective content for a variety of audiences. You will also develop your presentation skills by pitching for live consultancy projects.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total. Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.

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Year 1

  • Introduction to Public Relations & Brand Communication

  • PR & Current Affairs

  • PR & Brand Communication Toolkit

  • Understanding Markets & Customers

  • Managing Communication for Employee Engagement

  • Personal Branding & Communication Skills

Year 2

  • Strategic Brand Communication

  • Digital Engagement 1: Cross-Platform Storytelling

  • PR Research 1: Research Design & Insights

  • International & Intercultural Public Relations

  • Persuasive Cultures: New Thinking in PR & Brand Communication

  • Digital Engagement 2: Magnetic Content

  • PR Research 2: Public Opinion & Analytics

  • Global Communication Project

Sandwich Year

  • This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

  • Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.

Year 3

  • Consultancy Project 1: Research & Professional Practice

  • Issues Management & Crisis Communication

  • Consultancy Project 2: Pitching & Professional Practice

  • PR Dissertation / Research Project

  • OPTION MODULES MAY INCLUDE:

  • Celebrity & Media

  • Photojournalism

  • Sports Journalism

  • Arts & Entertainment Marketing

  • Political Communication & Public Affairs

  • Work Placement

  • Magazine Production

  • Public Discourse & Popular Culture

  • Fashion Journalism

  • Entrepreneurial Journalism

  • Stakeholders, Sustainability & Social Responsibility

  • Fashion PR

  •  

 

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Pre Courses

Pre-Sessional Courses

Improve your English language before starting your chosen degree. It is designed for international and EU students who already hold a conditional offer for an undergraduate or postgraduate course. We have three entry points to the course depending on your level of English.

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Pathway Courses

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Career Opportunity

Career Opportunity

You will have strong employment prospects across industries, and particularly in communications. Your portfolio of professional work will impress employers and should give you a head start on the road to realising your career aspirations. Many of our graduates hold key industry positions with high-profile companies and consultancies in the UK and overseas, including global communications network Grayling, British Airways, Disney, O2 and Mercedes-Benz.

  • Public Relations Officer

  • Media Relations Officer

  • Social Media Account Manager

  • Copywriter

Ability to settle

Overseas Student Health Cover

Health Insurance_fee:£300/yea

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