IELTS (Academic) score of 6.5 with no individual band score less than 6.0
TOEFL Internet based (iBT): overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing.
La Trobe College Australia ELICOS (LTCA): completion of EFS level 6B with minimum 60% overall and 60% in final exam.
La Trobe College Australia Foundation Studies (LTCA): completion of Foundation studies with 60% in English (Academic Communication).
Pearson Test of English (Academic) (PTE): overall score of 58 with no communicative skill score less than 50.
Cambridge Certificate of Advanced English (CAE): 176 with no less than 169 in any component.
Cambridge Certificate of Proficiency in English (CPE): 169 with no less than 169 in any component.
Become a versatile leader in the events industry.
The way we connect with each other is changing. In today's global society, event management is about more than bookings and budgets. You need to be flexible, adaptable and ready to coordinate every aspect of an event in the physical and digital world.
With La Trobe's Bachelor of Business (Event Management/Marketing), you'll learn the skills you need to deliver all kinds of events and be ready to find innovative solutions to any challenge.
This multidisciplinary course will provide you with a solid grounding in business fundamentals, then help you build specialist expertise in event management and marketing. With subjects dedicated to digital business, digital branding and business analytics, you'll develop a highly sought-after skillset that prepares you for the evolving events space and wider career options in marketing, business and communications.
With guidance from our industry Professors of Practice throughout your degree, you'll graduate with a practical understanding of the real-world event industry as it is now.
You'll learn:
Event planning and management
Understand every aspect of delivering events, including logistics and project management, and study the unique factors involved in coordinating sustainable community events.
Marketing
Develop your skills in marketing by studying buyer behaviour, customer segmentation, targeting and market research.
Advertising
Learn about advertising, direct marketing and public relations and how to communicate effectively with consumers.
Accounting and finance
Discover how to compile and interpret budgets and financial statements and make strategic business planning decisions.
More information: click here
First year
|
Semester 1 |
BUS1SBY |
BUS1AFB |
THS1THE |
MKT1MDP |
|
Sustainability |
Principles of Accounting and Finance |
Introduction to Tourism, Hospitality and Events |
Fundamentals of Marketing |
|
|
Semester 2 |
BUS1BUE |
BUS1BAN |
THS1FEM |
MKT1ADD |
|
Economic Issues and Public Policy |
Analysing Business Data |
Introduction to Event Management |
Advertising in the Digital Age |
Second year
|
Semester 1 |
LST2BSL |
MKT2CBE |
THS2HME |
MKT2MRE |
|
Introduction to Business Law and Ethics |
Consumer Behaviour |
Hallmark Events |
Market, Audience and Social Research |
|
|
Semester 2 |
BUS2TBS |
MGT2SVM |
MKT2BBM |
OPTION |
|
Trends in Modern Business and Society |
Volunteer Management |
Digital Branding and Retailing |
MKT, THS or MGT Level 2 or Level 3 coded elective subject |
Third year
|
Semester 1 |
THS3EOP |
BUS3DIG |
THS3FUT |
MKT3SEM |
|
Event Planning |
Digital Business |
Tourism, Hospitality and Event Futures |
Social Marketing |
|
|
Semester 2 |
THS3SCE |
BUS3ENT |
MKT3IMK |
MKT3SMK |
|
Event Project^ |
Entrepreneurship^ |
International Marketing |
Strategic Marketing^ |
When you graduate, you'll have specialist expertise and the flexibility to run great events that suit any circumstance. Your career options could include fields such as event operations, venue and destination management and community events, with roles including:
530 AUD/year
