Successful completion of Australian Year 12, or overseas equivalent.
View the academic entry requirements for this program.
Year 12 applicants will be ranked based on their ATAR and ATAR Adjustment Factors – e.g. Special Entry Access Scheme (SEAS) and Subject Adjustments.
Overall IELTS band score of 6.0, with no band less than 6.0 or equivalent
Make your brand a household name. Create global advertising campaigns. Engage your customers through the latest social media craze. If you love the corporate world and are interested in how to promote companies too, we want you for our Bachelor of Business (Marketing) degree. You'll become an expert in marketing for local, online and international audiences, while learning important business skills like accounting, human resource management and management.
You will undertake a practical placement, internship or project. You'll get first-hand insights into how companies work and have plenty of choice for electives as well as being able to focus on a well defined business career path.
With this degree, you'll have many options for your future career. Chances are, it'll be fast-paced, diverse and full of change. Technologies and the internet are constantly changing. It's up to marketers to stay one step ahead of the game.
A double major in Management or Human Resource Management is available.
This program requires participation in a range of WIL/work experience type activities and these will negotiated with students individually. The time component is variable.
Students studying our Bachelor of Business programs at the Mt Helen campus can apply for an IBM Scholarship worth more than $42,000. The IBM Scholarship includes an internship, offering students 1600 hours of work experience at IBM. This scholarship provides an incredible opportunity to launch your career with a leading multi-national technology company while studying.
More Info: Click here
Year 1
Semester 1
PRINCIPLES OF ACCOUNTING AND FINANCE
BUACC1508, 15 credit points
FUNDAMENTALS OF LAW
BULAW1502, 15 credit points
MANAGEMENT PRINCIPLES
BUMGT1501, 15 credit points
Semester 2
PRINCIPLES OF ECONOMICS
BUECO1509, 15 credit points
INTRODUCTION TO MARKETING
BUMKT1501, 15 credit points
Year 2
Semester 1
PRINCIPLES OF RESPONSIBLE BUSINESS
BUGEN2630, 15 credit points
MANAGERIAL RESEARCH METHODS
BUMGT2602, 15 credit points
BUSINESS COMMUNICATIONS
BUMGT2621, 15 credit points
SERVICES MARKETING
BUMKT2601, 15 credit points
Semester 2
CONSUMER BEHAVIOUR
BUMKT2602, 15 credit points
SOCIAL MEDIA MARKETING
BUMKT2604, 15 credit points
Year 3
Semester 1
CREATIVITY AND INNOVATION
BUMGT3739, 15 credit points
INTERNATIONAL MARKETING
BUMKT3705, 15 credit points
PRODUCT MANAGEMENT
BUMKT3706, 15 credit points
Semester 2
MARKETING COMMUNICATION
BUMKT3701, 15 credit points
MARKETING STRATEGY AND ANALYSIS
BUMKT3702, 15 credit points
Credit will be considered if you have successfully completed higher education or TAFE studies in a relevant area. Advanced standing will be determined on an individual basis, depending on your eligibility for credit transfer, prior experience and qualifications.
Candidates seeking alternate entry to the Bachelor of Business can consider the following options;
Enrol in single units(courses) such as:
BUACC1508 Principles of Accounting and Finance
BUMKT1501 Introduction to Marketing
BULAW1502 Fundamentals of Law
BUHRM1501 Introduction into Human Resource Management
Foundation Access Studies Program (FAST) - designed to provide you an alternate entry into tertiary study. On successful completion of FAST, students can apply for the Bachelor of Business for the next semester.
Negotiated offers will be taken into this program.
Further study options
Bachelor of Business (Honours)
Master of Business Administration
Business director
Business manager
Marketing manager
Digital marketer
Market researcher
Account manager
Business development manager
Communications manager
Digital media content manager
Events manager
Brand manager
Product manager
Project manager
