* Health Science Pre-Admission Testing Charge, Identification Card
Program Eligibility
Ontario Secondary School Diploma or equivalent, including these required courses:
plus
or
Mature student status.
TOEFL (Test of English as a Foreign Language), 80 (20L,W,S,R) iBT (Internet-based TOEFL) or 550 Paper-based
TOEFL iBT Special Home Edition**, 80 (20L,W,S,R)
iTEP Academic**, 3.7
IELTS (International English Language Testing System) Academic Module, 6 – Overall Band Score with no Band below 5.5
PTE A (Pearson Test of English Academic), 58 - Overall Minimum Score (49L,W,S,R)
FCE (Cambridge English First), 174 - Cambridge English Scale or FCE B
CAE (Cambridge English: Advanced), 180 - Cambridge English Scale or CAE C
CPE (Cambridge English Proficiency), 200 - Cambridge English Scale or CPE C
Sheridan EAP (English for Academic Purposes), 70%
Sheridan EPA (English Proficiency Assessment), 4.0 – Listening Band 4.0 – Reading Combined Band CLB 7 - Writing
Sheridan’s Business Administration – Marketing program prepares you for an exciting career in marketing, advertising, promotion or sales.
Exceptional educators, innovative learning
Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. In this program, you'll learn through collaborative assignments, hands-on application, case analyses and industry projects, which will prepare you to excel in your business career.
Things you'll learn to do
Write marketing plans that analyze the unique situation a firm faces, and recommend actions to keep the organization competitive.
Develop and deliver sales presentations and advertising plans.
Meet the needs of the changing marketing environment by using digital marketing tools within a strategic business context.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.
Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
Analyze the viability of marketing products, concepts, goods, or services in an international market or markets.
Participate in conducting market research to provide information needed to make marketing decisions.
Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
Participate in the development of a business plan.
Apply the principles of business ethics and corporate social responsibility.
Use professional sales techniques to make a sale.
Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.
Marketing electives give flexibility
Customize your education by choosing the marketing electives that meet your goals and interests. Get a broad marketing learning experience, or choose to specialize in areas such as digital marketing or sales. Our courses are continuously being updated and added to meet changing industry demands.
Co-op opportunity
In the three-year Marketing advanced diploma program, you can add valuable work experience to your resumé through cooperative education. You'll spend your final two years in the program alternating between school and work, applying what you're learning in class to the workplace. Co-op is a competitive process, and you'll need to meet certain criteria in order to qualify to participate.
More info: Click here
Semester 1
ACCG 16971, Introductory Accounting 1, 3
MKTG 19439, Marketing 1, 3
HRMT 16127, Human Resources Management 1, 3
MATH 16269, Business Math 1, 3
APPL 19402, Computer Applications for Business, 3
, General Education Course (Open), 3
TOTAL:, 18
Semester 2
MKTG 10625, Marketing 2, 3
ECON 13936, Microeconomics, 3
FINA 11079, Finance, 3
COMM 12423, Business Communications, 3
INFO 10514, Using Business Information Systems, 3
, General Education Course (Open), 3
TOTAL:, 18
Semester 3
MKTG 27583, Marketing Analysis and Planning, 3
FINA 22289, Marketing Financial Analysis, 3
SALE 24565, Professional Selling, 3
COMM 25586, Marketing Report Writing, 3
ECON 22358G, Macroeconomics, 3
MKTG 25586, Visual Communication Technology, 3
COWT 10022, Cooperative Education Forum (Co-op students only), 1
TOTAL:, 19
COWT, Co-op Work Term (Co-op students only), 7
Semester 4
MKTG29149, Managing Marketing Opportunities 1, 3
MATH 29999, Marketing Statistics, 3
BUSM 14717, Marketing Ethics and Law, 3
ADVG 20905, Marketing Promotion Management, 3
BUSM 13551, The Professional Edge, 3
MKTG 20261, Digital Platforms 1, 3
TOTAL:, 18
COWT, Co-op Work Term (Co-op students only), 7
Semester 5
MKTG 39911, Marketing Management 1, 3
MKTG 31250, Marketing Research, 3
BUSM 35436, Business Cases, 3
MKTG 39999, Digital Marketing Strategy, 3
MKTG 32733, Data-Driven Marketing Analytics, 3
, Marketing Elective (see options below), 3
TOTAL:, 18
Semester 6
MKTG 36678, Marketing Management 2, 3
BUSM 37718, Applied Business Management, 3
MKTG 36678, Managing Market Opportunities 2, 3
, Marketing Elective (see options below), 3
, Marketing Elective (see options below), 3
, General Education Course (Open), 3
TOTAL:, 18
Marketing Electives
SALE 37725, Sales Account Management, 3
ADVG 35785, Integrated Marketing Communications, 3
MKTG 20480, Customer Relationship Management, 3
BUSM 34074, Entrepreneurship, 3
BUSM 25288, Leadership Development, 3
BUSM 24310, Business Creativity & Innovation, 3
MGMT 27907, Project Management in Business, 3
MKTG 26392, Search Engine Marketing, 3
HRMT33111 , Organizational Behaviour, 3
Marketing and Sales Administrator
Marketing Coordinator
Advertising and Promotions Planner
Assistant Product Manager
Sales Representative
Advertising and Promotion Account Manager
Digital Marketing Manager
Social Media Manager
Health and Dental Plan - International: 580CAD/ per year
