IELTS 6.5 with minimum of 5.5 in each component
Creative marketers are in high demand as organisations, brands and agencies look for fresh perspectives on how to tackle existing and emerging challenges faced today. With the rapid inception of new technologies and channels, and changes in consumer behaviours and perceptions, the industry needs new thinking. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Advertising and Marketing Communications degree will prepare you for the dynamic world of marketing communications, equipped with the skills, knowledge and confidence to make your mark.
Through contemporary case studies and applied projects, you will be introduced to the principles of communications, marketing and consumer behaviour and develop a comprehensive knowledge of advertising and communications theory and management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.
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Modules
Semester One
Principles of Marketing (20 credits)
Understanding The Customer Experience (20 credits)
Strategic Global Marketing (20 credits)
Marketing Communications and Agencies Management (20 credits)
Creative Marketing Communications (20 credits)
Contemporary Perspectives in Customer Engagement (20 credits)
Consultancy Experience Project (40 credits)
Internship Experience Project (40 credits)
Business Research Project (40 credits)
Transformational Leadership Development (10 credits)
Customer Insight through Marketing Research (10 credits)
Placement Diploma in Industrial Experience (2 year course only)
At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.
Matching your ambition
Our course is designed to produce graduates with focused knowledge on communications planning, development and implementation. This is crucial knowledge needed to succeed in roles such as Account Manager or Campaign Manager.
Account Managers are often responsible for a portfolio of corporate accounts. They are strong account managers are adept at building and maintaining professional relationships, whilst managing teams to plan and deliver successful marketing plans.
Campaign Managers are specialists in devising integrated marketing campaigns to enforce an organisation's brand and identity across the marketing mix, and responsible for the procedure, implementation, tracking and measurement of marketing campaigns.
Graduates from our postgraduate marketing courses have gone onto roles within the public, private and third sector, undertaking positions such as:
Marketing and Business Development Manager
Marketing Manager
Brand Manager
Account Executive
Product Manager
Employability Team
We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.
Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.
Services they provide include:
Finding placements, internships and part-time work
Helping you to pursue self-employment
Advice on taking gap years and time out
Information and help on getting into volunteering
Providing advice on further study.
As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos.
You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.
Insurance – Single: 300 GBP per year
