Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:
• Must have Completed the Core Units of BSB52415 Diploma of Marketing and Communication
• Have completed an Australian School level year 12, or equivalent, or mature students or
• Minimum of three years of working experience at a middle management level
• Age of 18 years or over
Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website
• Successfully complete the Pre-Training Review
No
This qualification provides you with skills and knowledge to provide leadership and strategic direction for marketing and communications activities within an organisation. You will gain knowledge and skills in analysing, designing and executing judgements using wide-ranging technical, creative, and conceptual frameworks. Prerequisites Students who have completed all core units in BSB52415 Diploma of Marketing and Communication.
Key study outcomes:
Apply your knowledge to traditional areas of marketing and communication
Human resource, strategic and marketing planning
Develop a marketing plan
Advertising campaign development and market research
Managing innovation and continuous improvement
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Subjects
[BSBADV602] Develop an advertising campaign
[BSBMGT616] Develop and implement strategic plan
[BSBMKG609] Develop a marketing plan
[BSBDIV601] Develop and implement diversity policy
[BSBINN601] Lead and manage organisational change
[BSBMGT605] Provide leadership across the organisation
[BSBMGT608] Manage innovation and continuous improvement
[BSBMGT615] Contribute to organisation development
[BSBMGT617] Develop and implement a business plan
[BSBMKG608] Develop organisational marketing objectives
[BSBMKG603] Manage the marketing process
[BSBMKG605] Evaluate international marketing opportunities
Potential career outcomes as a:
