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Communication
Diploma of Marketing & Communications
Diploma of Marketing & Communications

Diploma of Marketing & Communications

  • ID:GB610005
  • Level:1-Year Diploma
  • Duration:
  • Intake:

Fees (AUD)

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry Requirement

Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:
• Must have Completed the Core Units of BSB42415 Certificate IV in Marketing and Communication
• Have completed an Australian School level year 12, or equivalent, or mature students or
• Minimum one year of working experience at a supervisor level
• Age of 18 years or over

English Requirement

Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website.
• Successfully complete the Pre-Training Review

Other Requirement 

No

Course Information

This qualification provides you with the specialised knowledge and practical skills to successfully manage a key marketing and communications role within an organisation. You will learn how to interpret market trends, design and develop an integrated marketing and communication plan and implement strategies relating to media and social media engagement. Prerequisites Students who have completed a ll core units in BSB42415 Certificate IV in Marketing and Communication.

Key study outcomes:

  • Learn best practices to succeed in the marketing communications industry

  • Create advertising campaigns & strategies

  • Manage implementation and lead teams in conducting marketing campaigns

  • Learn social media tools and marketing concepts

  • Gain a foundation in market research, digital marketing, B2B strategies, communications, media planning, social media and budgets

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Subjects

  • [BSBMKG507] Interpret market trends and developments
  • [BSBMKG523] Design and develop an integrated marketing communication plan
  • [BSBPMG522] Undertake project work
  • [BSBADV507] Develop a media plan
  • [BSBADV509] Create mass print media advertisements
  • [BSBLDR502] Lead and manage effective workplace relationships
  • [BSBMKG501] Identify and evaluate marketing opportunities
  • [BSBMKG502] Establish and adjust the marketing mix
  • [BSBMKG506] Plan market research
  • [BSBMKG514] Implement and monitor marketing activities
  • [BSBMKG515] Conduct a marketing audit
  • [BSBADM502] Manage meetings
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Pre Courses

No Course!
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Pathway Courses

 

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Career Opportunity

Career Opportunity

Potential career outcomes as a:

  • Account Manager (Advertising)
  • Marketing and Communications Manager

 

Ability to settle

Overseas Student Health Cover

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