Ielts 6.5 (with minimum 6.0 in all components)
Overview
Marketing is being deeply impacted by rapid technological advancement and the proliferation of data. This rapidly changing environment requires future marketing employees to have strong theoretical knowledge and understanding of the field, cultivate critical thinking and hold new skills to deal with the complexity of the modern marketing environment.
Why study Marketing Management at Middlesex University?
The programme aims to prepare students for successful employment by providing a range of knowledge and skills that will allow them to reach strategic and tactical marketing decision-making by working collaboratively and individually. It is designed to develop students’ understanding of Marketing Management and its integration into the organisation’s overall corporate strategy. This will be achieved by allowing students to acquire and apply the latest thinking and practice in Marketing Management in a rapidly changing, digital environment.
Course highlights
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Modules
Marketing Strategy, Leadership and Planning (30 credits) Compulsory
Strategic Brand Management (30 credits) - Compulsory
Customer Analysis and Relationship Marketing (15 Credits) Optional
Consumer Psychology (15 credits) - Optional
Innovation-Driven Marketing (15 Credits) Optional
Multichannel Marketing Management (15 Credits) Optional
Strategic Marketing Communications (15 Credits) Optional
Digital Marketing (15 Credits) Optional
Experiential Marketing and Events (15 credits) - Optional
Brand Analytics: Methods and Strategies (15 credits) - Optional
Professional Practice (0 Credits) Optional
Research methods & dissertation (60 Credits) Compulsory
Product Management Strategies (15 Credits) Optional
Modules
Strategic Marketing Decisions (15 credits) - Compulsory
Marketing and Social Change (15 credits) - Compulsory
Branding in the Digital Age (15 credits) - Compulsory
Branding in the Digital Age (15 credits) - Compulsory
Digital Marketing (15 credits) - Compulsory
e-Commerce and Social Selling (15 credits) - Optional
Marketing Leadership for Change (15 credits) - Compulsory
Marketing Communication (15 credits) - Optional
Marketing Communications (15 credits) - Compulsory
Digital Marketing (15 credits) - Compulsory
Analytics for Customer Insights (15 credits) - Optional
Entrepreneurial Marketing (15 credits) - Optional
Destination Management (15 credits) - Optional
Research Project (60 credits) - Compulsory
Insurance – Single: 300 GBP per year