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Business, Management and economics
Marketing Management MSc
Marketing Management MSc

Marketing Management MSc

  • ID:MU440076
  • Level:Master's Degree
  • Duration:
  • Intake:

Fees (GBP)

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry Requirement

English Requirement

Ielts 6.5 (with minimum 6.0 in all components)

Course Information

Overview

Marketing is being deeply impacted by rapid technological advancement and the proliferation of data. This rapidly changing environment requires future marketing employees to have strong theoretical knowledge and understanding of the field, cultivate critical thinking and hold new skills to deal with the complexity of the modern marketing environment.

Why study Marketing Management at Middlesex University?

The programme aims to prepare students for successful employment by providing a range of knowledge and skills that will allow them to reach strategic and tactical marketing decision-making by working collaboratively and individually. It is designed to develop students’ understanding of Marketing Management and its integration into the organisation’s overall corporate strategy. This will be achieved by allowing students to acquire and apply the latest thinking and practice in Marketing Management in a rapidly changing, digital environment.

Course highlights

  • Enable students with no or limited knowledge of marketing to develop an advanced level of understanding and critical reflection of the field.
  • Provide students with the necessary skills required for becoming a professional marketer across a diverse range of organisations and industry sectors, within a global and multicultural context.
  • Develop students’ ability to undertake research on topics relevant to the context and content of marketing management.
  • Prepare students for senior marketing management positions or further study.

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Modules

Marketing Strategy, Leadership and Planning (30 credits) Compulsory

Strategic Brand Management (30 credits) - Compulsory

Customer Analysis and Relationship Marketing (15 Credits) Optional

Consumer Psychology (15 credits) - Optional

Innovation-Driven Marketing (15 Credits) Optional

Multichannel Marketing Management (15 Credits) Optional

Strategic Marketing Communications (15 Credits) Optional

Digital Marketing (15 Credits) Optional

Experiential Marketing and Events (15 credits) - Optional

Brand Analytics: Methods and Strategies (15 credits) - Optional

Professional Practice (0 Credits) Optional

Research methods & dissertation (60 Credits) Compulsory

Product Management Strategies (15 Credits) Optional

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Pre Courses

No Course!
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Pathway Courses

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Career Opportunity

Career Opportunity

Modules
Strategic Marketing Decisions (15 credits) - Compulsory
Marketing and Social Change (15 credits) - Compulsory
Branding in the Digital Age (15 credits) - Compulsory
Branding in the Digital Age (15 credits) - Compulsory
Digital Marketing (15 credits) - Compulsory
e-Commerce and Social Selling (15 credits) - Optional
Marketing Leadership for Change (15 credits) - Compulsory
Marketing Communication (15 credits) - Optional
Marketing Communications (15 credits) - Compulsory
Digital Marketing (15 credits) - Compulsory
Analytics for Customer Insights (15 credits) - Optional
Entrepreneurial Marketing (15 credits) - Optional
Destination Management (15 credits) - Optional
Research Project (60 credits) - Compulsory

Ability to settle

Overseas Student Health Cover

Insurance – Single: 300 GBP per year

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