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Graduate Certificate of Marketing - Digital Engagement Strategy (Optional Co-op)
Graduate Certificate of Marketing - Digital Engagement Strategy (Optional Co-op)

Graduate Certificate of Marketing - Digital Engagement Strategy (Optional Co-op)

  • ID:CC010003
  • Level:Postgraduate Certificate/Diploma
  • Duration:
  • Intake:

Fees (CAD)

* Testing (Placement Assessment), Student ID Card (myCard), Material Fee, Student Centre Facilities Fee, etc

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry Requirements

  • University degree or a three-year college diploma in Business or Marketing from a recognized institution within a minimum 3.0 gpa.
  • We will consider applicants who have a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years work experience relevant to the program (transcript and resume review required)
  • All Applicants must attend a mandatory program admission session.
  • All applicants shall complete a written assessment to evaluate their analytical/problem solving skills 
  • Once admitted, all new students will complete a MATH refresher at the beginning of the semester

English Requirements

Minimum English Proficiency Scores Accepted

English Proficiency Test

Degree Programs and Other ***

TOEFL

580 Paper-based
88+ minimums of 22 for the Internet based test

MELAB

Score of 82

IELTS

6.5 with no band score less than 6.0.

CAEL

Overall 70, Writing score 60

Pearson Test of English (Academic)

60+

International Test of English Proficiency (iTEP)

4.1+

Cambridge English Exams: Proficiency (CPE), Advanced (CAE), First (FCE)

180+

*** Fast-Track Diploma, Post Graduate Diploma and Ontario Graduate Certificate Programs

Centennial College accepts the Duolingo English Test to demonstrate English Language Proficiency

Minimum English Proficiency Scores Accepted

Centennial Level

Minimum Score

Fast Track, Graduate Certificate and Degree Programs

       125+

Note: Some programs may require a successful score in the College Language Skills Assessment in addition to a grade 12 English grade or equivalent for admission consideration.

English as a Second Language Partnerships

English Language Institution

Location

Course

Academie Linguistique Internationale

Montreal, QC

Level 7 Advanced

Canadian Language Learning Centre*

Toronto, ON

University Pathway Program

Capital English Solutions

Toronto, ON

College-University Preparation Course

EC Toronto

Toronto, ON

Pre-Advanced

EC Vancouver

Vancouver, BC

Pre-Advanced

ELS Toronto

Toronto, ON

English for Academic Purposes Level 112 for graduate certificates; for all other credentials, 109

ELS Vancouver

Vancouver, BC

English for Academic Purposes Level 109 or higher

English School of Canada***

Toronto, ON

University-College Transfer Program

Hansa Language Centre**

Toronto, ON

English for Academic Purposes and the Level 10 Exam

ICEAP

Toronto, ON

General Bridge Program (Lvl 7)

International Language Academy of Canada*

Toronto, ON

UP III’s PW 3.3 for graduate certificates; for all other credentials, PW 3.2

International Language Academy of Canada*

Vancouver, BC

UP III’s PW 3.3 for graduate certificates; for all other credentials, PW 3.2

International Language Schools Canada

Toronto, ON

University Pathway Program (A2 Level)

International Language Schools Canada

Vancouver, BC

University Pathway Program (A2 Level)

Kaplan International English 

Toronto, ON

C1 Advanced Level

Kaplan International English

Vancouver, BC

C1 Advanced Level

Quest Language Studies Toronto

Toronto, ON

Academic Pathway Certificate Program

Royal Canadian Institute of International Studies    

Toronto, ON

Advanced English for Academic Purposes for graduate certificates;
for all other credentials,
English for Academic Purposes

Sprott Shaw Language College

Toronto, ON

English for Post-Secondary Education (EPE)

Sprott Shaw Language College

Vancouver, BC

English for Post-Secondary Education (EPE)

Sprott Shaw Language College

Victoria, BC

English for Post-Secondary Education (EPE)

St. George International College*

Toronto, ON

University and College Pathway

Stafford House Toronto**

Toronto, ON

Academic College Preparation

The Language Gallery**

Toronto, ON

UPP Level 6

Toronto International College

Toronto, ON

Level 5 Advanced

Upper Madison College

Toronto, ON

Level 15 (EAP Term 3)

*passing grade of 75% required
**passing grade of 80% required
***for degree programs, a passing grade of 80% required

Students who achieve a minimum grade of 70% in any of these programs will satisfy Centennial's English Language requirement for admittance into Centennial College post-secondary programs. Agreements may also specify entry requirements into graduate certificate programs.  Students will still need to follow the regular application procedures and must meet all other admission requirements.

Course Information

Marketing – Digital Engagement Strategy is a business graduate certificate program that will provide you with the digital marketing skills required in today’s business world. You'll learn to analyze trends in technology, derive insights from data, design content management strategies, and execute plans across paid, owned and earned media. You'll also gain insight into how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth. 

Experiential learning opportunities with a marketer, a retailer or an agency serving clients will be included in this college marketing program. These experiences will allow you to improve your leadership, entrepreneurial, organizational, project management and teamwork skills, while effectively applying learning in a real-world environment.

As part of the program's coursework, you'll be eligible to earn industry certifications such as Google Ads, Google Analytics as well as prepare for the Facebook Blueprint certification. Additionally, the core skills you develop may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.

 

 For more information Click here

Program Outline

Semester 1

Course Code Course Title
BUSN-702 Coop/Employment Preparedness
MKTG-710 Marketing in a Connected World
MKTG-711 Customer Segmentation and Journey Mapping
MKTG-712 Online Advertising and Programmatic Trading
MKTG-713 Search Engine and Performance Marketing
MKTG-715 Social Media Marketing

 

Semester 2

Course Code Course Title
ENTP-700 Innovation and Change Management
MKTG-714 CRM Strategies
MKTG-720 Digital Transformation Strategy
MKTG-725 Omni-channel Retailing
MKTG-727 Content Creation and Curation
MKTG-729 Web and Conversion Analytics
MKTG-730 Capstone - Digital Engagement Strategy

Semester Note

Graduation requirements: Program GPA of 2.0 (C grade) or higher

This program has a Co-op option - Program Code: 2850

 
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Pre Courses

ELL is taught at Centennial College Progress Campus

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Pathway Courses

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Career Opportunity

Career Opportunity

  • Marketing Manager
  • Online Marketing Professional
  • Digital Marketing Specialist
  • Digital Media Planner
  • Manager Performance Marketing
  • Web Analytics Specialist

Ability to settle

Overseas Student Health Cover

Health Insurance fee is 500CAD per year

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