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ADVERTISING AND MARKETING COMMUNICATIONS MANAGEMENT
ADVERTISING AND MARKETING COMMUNICATIONS MANAGEMENT

ADVERTISING AND MARKETING COMMUNICATIONS MANAGEMENT

  • ID:CC010017
  • Level:3-Year Undergraduate Advanced Diploma
  • Duration:
  • Intake:

Fees (CAD)

* Insurance, Testing (Placement Assessment), Student ID Card (myCard), Material Fee, Student Centre Facilities Fee, etc

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry Requirements

  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)
  • English Grade 12 C or U, or equivalent (minimum grade required) or take the Centennial College English Skills Assessment for Admission (score of 170 or 171 required)
  • Attending the program admission session for Advertising and Marketing Communications Management is highly recommended.

Note: After applying, applicants will receive a letter with instructions on how to book a program admission session.

English Requirements

Minimum English Proficiency Scores Accepted

English Proficiency Test

Advanced Diploma Programs **

TOEFL

570 Paper-based
84+ minimums of 21 for the Internet-based test

MELAB

Score of 78

IELTS

6.5 with no band score less than 6.0

CAEL

Overall 60, Writing score 60

Pearson Test of English (Academic)

58+

International Test of English Proficiency (iTEP)

3.9+

Cambridge English Exams: Proficiency (CPE), Advanced (CAE), First (FCE)

170-179

** With English Level COMM 170/171


Centennial College accepts the Duolingo English Test to demonstrate English Language Proficiency

Minimum English Proficiency Scores Accepted

Centennial Level

Minimum Score

Certificate, diploma and Advanced Diploma Programs starting at COMM170

     115 - 124

Certificate, diploma and Advanced Diploma Programs starting at COMM160

      105 - 114

Note: Some programs may require a successful score in the College Language Skills Assessment in addition to a grade 12 English grade or equivalent for admission consideration.
 

English as a Second Language Partnerships

English Language Institution

Location

Course

Academie Linguistique Internationale

Montreal, QC

Level 7 Advanced

Canadian Language Learning Centre*

Toronto, ON

University Pathway Program

Capital English Solutions

Toronto, ON

College-University Preparation Course

EC Toronto

Toronto, ON

Pre-Advanced

EC Vancouver

Vancouver, BC

Pre-Advanced

ELS Toronto

Toronto, ON

English for Academic Purposes Level 112 for graduate certificates; for all other credentials, 109

ELS Vancouver

Vancouver, BC

English for Academic Purposes Level 109 or higher

English School of Canada***

Toronto, ON

University-College Transfer Program

Hansa Language Centre**

Toronto, ON

English for Academic Purposes and the Level 10 Exam

ICEAP

Toronto, ON

General Bridge Program (Lvl 7)

International Language Academy of Canada*

Toronto, ON

UP III’s PW 3.3 for graduate certificates; for all other credentials, PW 3.2

International Language Academy of Canada*

Vancouver, BC

UP III’s PW 3.3 for graduate certificates; for all other credentials, PW 3.2

International Language Schools Canada

Toronto, ON

University Pathway Program (A2 Level)

International Language Schools Canada

Vancouver, BC

University Pathway Program (A2 Level)

Kaplan International English 

Toronto, ON

C1 Advanced Level

Kaplan International English

Vancouver, BC

C1 Advanced Level

Quest Language Studies Toronto

Toronto, ON

Academic Pathway Certificate Program

Royal Canadian Institute of International Studies    

Toronto, ON

Advanced English for Academic Purposes for graduate certificates;
for all other credentials,
English for Academic Purposes

Sprott Shaw Language College

Toronto, ON

English for Post-Secondary Education (EPE)

Sprott Shaw Language College

Vancouver, BC

English for Post-Secondary Education (EPE)

Sprott Shaw Language College

Victoria, BC

English for Post-Secondary Education (EPE)

St. George International College*

Toronto, ON

University and College Pathway

Stafford House Toronto**

Toronto, ON

Academic College Preparation

The Language Gallery**

Toronto, ON

UPP Level 6

Toronto International College

Toronto, ON

Level 5 Advanced

Upper Madison College

Toronto, ON

Level 15 (EAP Term 3)

*passing grade of 75% required
**passing grade of 80% required
***for degree programs, a passing grade of 80% required

Students who achieve a minimum grade of 70% in any of these programs will satisfy Centennial's English Language requirement for admittance into Centennial College post-secondary programs. Agreements may also specify entry requirements into graduate certificate programs.  Students will still need to follow the regular application procedures and must meet all other admission requirements.

 

Course Information

Centennial College's Advertising and Marketing Communications Management program is all about tapping into your creative talent and strategic thinking and using business savvy to generate new and exciting ideas. If you prefer to watch the Super Bowl for the commercials, this program is for you.

Taking place over three years, the courses in this advertising program will begin by building a foundation in all aspects of the industry, which will prepare you for the final year of study when you'll choose to specialize in account management, digital creative, or media buying and planning. Additionally, this program is the only Greater Toronto Area college advertising program to include a full-semester 14-week field placement.

In the Advertising and Marketing Communications Management program, you'll:

  • Learn the entire advertising process, including creative development, research, developing strategies, campaign planning, production, and media planning and buying;
  • Learn to produce content within the range of advertising genres;
  • Gain the ability to tell clients' stories with persuasive advertising;
  • Plan and develop campaigns on multiple platforms;
  • Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment;
  • Be led by a team of seasoned advertising instructors who possess vast industry expertise;
  • Complete your training with an industry field placement, during which you'll acquire experience in the day-to-day activities of the advertising world.

For more information Click here 

Courses

Semester 1

Course Code Course Title
CA-101 Introduction to Agency Advertising
CA-105 Foundations in Marketing
CA-109 Presentation and Collaboration Techniques
CA-110 Consumer Behaviour in Practice
CO-108 Tools and Processes for Communicators
COMM-170/COMM-171 College Communications 2

Semester 2

Course Code Course Title
CA-103 Introduction to Media Planning
CA-106 Integrated Marketing
CA-120 Creative Concept Development
CA-204 Introduction to Digital Design
CA-210 Account Management
COMM-180 College Communications 3
GNED General Education Elective

Semester 3

Course Code Course Title
CA-200 Copywriting 1
CA-201 Advertising Media Selection
CA-209 Advertising Design & Production
CA-319 Business Communications
CA-321 Advertising Issues
GNED-500 Global Citizenship: From Social Analysis to Social Action

Semester 4

Course Code Course Title
CA-211 Interactive Media and Print Production
CA-305 Campaign Planning
CA-313 Broadcast & Digital Content Production
CA-317 Administration and Finance
CA-328 Media Buying and Negotiation
GNED General Education Elective
Academic Option
CA-326 Digital & Social Media Creative
CA-327 Digital Communications Planning

Semester 5

Course Code Course Title
CA-322 Professional Practice
CA-500 Storyworks
Account Service Stream
CA-320 Advertising Campaign Management
CA-322 Professional Practice
CA-323 Strategic Planning
CA-329 Digital Production Management
CA-331 Digital Measurement & Analytics
CA-334 Negotiation and Persuasion
Digital Creative Stream
CA-311 Copywriting II
CA-325 Advanced Design & Portfolio Development
CA-329 Digital Production Management
CA-333 Creative Strategy Application
CA-335 Advanced Digital Print Production
Digital Specialist Elective (Choose Two)
CA-340 Social Media Marketing
CA-341 Activations and Brand Management
CA-342 Mobile Marketing
Media Stream
CA-320 Advertising Campaign Management
CA-330 Digital Media Planning
CA-331 Digital Measurement & Analytics
CA-332 Advanced Media & Broadcast Buying
CA-334 Negotiation and Persuasion

Semester 6

Course Code Course Title
CA-350 Field Placement

 

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Pre Courses

English Language Learning (ELL) is taught at Progress Campus

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Pathway Courses

Applicants who apply to, but who do not meet the admission requirements for the Broadcasting and Film, Journalism, or Advertising and Marketing Communication Management programs may receive an alternate offer to the Communications and Media Fundamentals program.

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Career Opportunity

Career Opportunity

  • Account manager
  • Media buyer and planner
  • Marketer
  • Digital/mobile professional
  • Creative developer
  • Producer
  • Direct marketer
  • Promoter
  • Event marketer

Ability to settle

Overseas Student Health Cover

Health Insurance fee is 509,34 CAD per year

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