Advanced Diploma of Business Administration – Marketing

Exceptional educators, innovative learning

Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. In this program, you'll learn through collaborative assignments, hands-on application, case analyses and industry projects, which will prepare you to excel in your business career.

Things you'll learn to do

• Write marketing plans that analyze the unique situation a firm faces, and recommend actions to keep the organization competitive.

• Develop and deliver sales presentations and advertising plans.

• Meet the needs of the changing marketing environment by using digital marketing tools within a strategic business context.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.

• Develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.

• Develop strategies for the efficient and effective distribution of products, concepts, goods, and services.

• Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.

• Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.

• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.

• Project the impact of a marketing initiative using quantitative information.

• Address marketing problems and opportunities using a variety of strategies and tactics.

• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.

• Communicate marketing information persuasively and accurately in oral, written, and graphic formats.

• Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.

• Conduct primary and secondary market research to provide information needed to make marketing decisions.

• Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.

• Assist in the development of a business plan.

• Apply the principles of business ethics and corporate social responsibility.

• Use professional sales techniques to make a sale.

• Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.

Marketing electives give flexibility

Customize your education by choosing the marketing electives that meet your goals and interests. Get a broad marketing learning experience, or choose to specialize in areas such as digital marketing or sales. Our courses are continuously being updated and added to meet changing industry demands.

Co-op opportunity

In the three-year Marketing advanced diploma program, you can add valuable work experience to your resumé through cooperative education. You'll spend your final two years in the program alternating between school and work, applying what you're learning in class to the workplace. Co-op is a competitive process, and you'll need to meet certain criteria in order to qualify to participate.