This is an exciting time to enter the marketing communications industry as advertisers develop campaigns for increasingly complex and interesting media landscape. You will have the opportunity to work on a wide range of digital platforms as traditional media as you plan and create real campaigns as part of your course. The degree culminates in a pitch to clients of a top global agency, providing practical preparation for work in advertising and digital marketing roles.
This course suits those interested in creativity, tech and business with recent students working at companies such as Google, Disney, YouTube, The Financial Times, MediaCom, Next, Superdrug, Sainsburys, Publicis, Bauer Media and WPP.
You will join a world-class community of marketing professionals, who continue to support one another and our students at events and through our LinkedIn group.
UCAS Code: N564
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STAGE 1
Reflections on Work (WBL) (20 Credits)
Foundations of Marketing (20 Credits)
Introduction to Marketing Communications (20 Credits)
Foundations of Advertising Media (20 Credits)
Digital Marketing Essentials (20 Credits)
Understanding Consumers (20 Credits)
Professional Skills for Marketing Practice (20 Credits)
STAGE 2
Learning Through Work (WBL) (20 Credits)
Information for Marketing Decisions (20 Credits)
Brand Management (20 Credits)
E-Marketing (20 Credits)
Integrated Marketing Communications (20 Credits)
Public Relations Management and Practice (20 Credits)
Professional Practice for the Creative Industries (20 Credits)
Managing the Communications Process (20 Credits)
STAGE 3
Consumer Behaviour (20 Credits)
Customer Relationship Management (20 Credits)
Advertising Consultancy Project (40 Credits)
Issues in Advertising Practice (20 Credits)
Content Creation for Marketing (20 Credits)
Digital Entrepreneur (20 Credits)
Research Project (20 Credits)
OSHC - $624 GBP / per year
