You must have competence in English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.0 (with minimum 5.5 in all four components)
The only degree in the UK that combines advertising, public relations and branding, this course is aimed towards those people who want a high performing, fast-paced career in the world of marketing and communications.
A degree from Middlesex University is a sign you can meet the professional demands employers are looking for. Our graduates have gone on to work for companies such as Ogilvy, Warner Bros, Universal, Adidas and many more.
Keep up with this constantly evolving industry
People are creating, consuming and sharing content in new and innovative ways. If you’re passionate about working in advertising, brand management or publicity campaigns, then our course will set you up with the tools to succeed.
The course covers core topics such as brand management, campaign planning, public relations, social media marketing and digital advertising. You’ll be equipped with the creative thinking, communication, and strategy skills required for a fast-paced and ever-evolving career.
During your course, you'll develop your understanding of the roles that PR, advertising and branding play in every aspect of society. You'll also build a portfolio of work by planning and implementing campaigns, producing adverts and other kinds of promotional content for both traditional and online channels.
You’ll also learn how to work in virtual teams using a variety of project management tools, and you’ll have free licensed access to the latest industry standard software such as the Adobe Creative Suite to ensure you’ve got the digital skills employers are looking for.
More info: Click here
Modules
Year 1
Brands, Media and Society (30 credits) - Compulsory
Creative Advertising (30 credits) - Compulsory
Public Relations Practice (30 credits) - Compulsory
Content Design (30 credits) - Compulsory
Year 2
Understanding Consumer Culture (30 credits) - Compulsory
Brand Management (30 credits) - Compulsory
Campaign Planning (30 credits) - Compulsory
Creative Industries Work Placement (30 credits) - Optional
Promotional Cultures (30 credits) - Optional
Promotional Video Production (30 credits) - Optional
Year 3
Independent Project (30 credits) - Compulsory
Digital Advertising (30 credits) - Compulsory
Social Media and Public Relations (30 credits) - Compulsory
Campaigns and Social Impact (30 credits) - Optional
Entrepreneurship (30 credits) - Optional
Place Branding and International Diplomacy (30 credits) - Optional
You will have developed knowledge and skills that are valuable across the creative industries, most specifically in advertising, public relations, brand strategy/consultancy and Marketing, but also in related roles in a range of sectors. You may go on to become self-employed and run your own business, agency or start-up, or go on to postgraduate study in a cognate area of media communications, media management and marketing.
Recent students successfully gained employment in the following roles after graduating:
Creative Copywriter at Forever Beta
Senior Account Executive at Whynot!
International Events Director at Innovation Enterprise
Social Media Specialist at Marin Software
Account Manager at APS Group
Researcher at THIRD BRIDGE
Student Engagement and Marketing Officer at Compass Group
Content and Social Media Manager at HeadShotBG
PR Account Executive at Samphire Communications Ltd
Community Manager at Adidas
Account Executive at TBWA
The students in the last two roles also won the coveted Dean’s Award for Academic Excellence for the highest grades across the School on graduation, exemplifying not just the calibre of the degree but also our vision of how academic achievement and practical expertise go hand in hand.
Insurance – Single: 300 GBP per year
