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Social sciences and communication
Advertising, Public Relations and Branding BA Honours
Advertising, Public Relations and Branding BA Honours

Advertising, Public Relations and Branding BA Honours

  • ID:MU440125
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

Estimated Total/program:
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60
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Admission Requirements

Entry Requirement

English Requirement

You must have competence in English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.0 (with minimum 5.5 in all four components)

Course Information

The only degree in the UK that combines advertising, public relations and branding, this course is aimed towards those people who want a high performing, fast-paced career in the world of marketing and communications.

A degree from Middlesex University is a sign you can meet the professional demands employers are looking for. Our graduates have gone on to work for companies such as Ogilvy, Warner Bros, Universal, Adidas and many more.

Keep up with this constantly evolving industry

People are creating, consuming and sharing content in new and innovative ways. If you’re passionate about working in advertising, brand management or publicity campaigns, then our course will set you up with the tools to succeed.

The course covers core topics such as brand management, campaign planning, public relations, social media marketing and digital advertising. You’ll be equipped with the creative thinking, communication, and strategy skills required for a fast-paced and ever-evolving career.

During your course, you'll develop your understanding of the roles that PR, advertising and branding play in every aspect of society. You'll also build a portfolio of work by planning and implementing campaigns, producing adverts and other kinds of promotional content for both traditional and online channels.

You’ll also learn how to work in virtual teams using a variety of project management tools, and you’ll have free licensed access to the latest industry standard software such as the Adobe Creative Suite to ensure you’ve got the digital skills employers are looking for.

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Modules

Year 1

  • Brands, Media and Society (30 credits) - Compulsory

  • Creative Advertising (30 credits) - Compulsory

  • Public Relations Practice (30 credits) - Compulsory

  • Content Design (30 credits) - Compulsory

Year 2

  • Understanding Consumer Culture (30 credits) - Compulsory

  • Brand Management (30 credits) - Compulsory

  • Campaign Planning (30 credits) - Compulsory

  • Creative Industries Work Placement (30 credits) - Optional

  • Promotional Cultures (30 credits) - Optional

  • Promotional Video Production (30 credits) - Optional

Year 3

  • Independent Project (30 credits) - Compulsory

  • Digital Advertising (30 credits) - Compulsory

  • Social Media and Public Relations (30 credits) - Compulsory

  • Campaigns and Social Impact (30 credits) - Optional

  • Entrepreneurship (30 credits) - Optional

  • Place Branding and International Diplomacy (30 credits) - Optional

 

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

You will have developed knowledge and skills that are valuable across the creative industries, most specifically in advertising, public relations, brand strategy/consultancy and Marketing, but also in related roles in a range of sectors. You may go on to become self-employed and run your own business, agency or start-up, or go on to postgraduate study in a cognate area of media communications, media management and marketing.

Recent students successfully gained employment in the following roles after graduating:

  • Creative Copywriter at Forever Beta

  • Senior Account Executive at Whynot!

  • International Events Director at Innovation Enterprise

  • Social Media Specialist at Marin Software

  • Account Manager at APS Group

  • Researcher at THIRD BRIDGE

  • Student Engagement and Marketing Officer at Compass Group

  • Content and Social Media Manager at HeadShotBG

  • PR Account Executive at Samphire Communications Ltd

  • Community Manager at Adidas

  • Account Executive at TBWA

The students in the last two roles also won the coveted Dean’s Award for Academic Excellence for the highest grades across the School on graduation, exemplifying not just the calibre of the degree but also our vision of how academic achievement and practical expertise go hand in hand.

Ability to settle

Overseas Student Health Cover

Insurance – Single: 300 GBP per year

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