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Business Management and Economics
BA Accounting & Marketing
BA Accounting & Marketing

BA Accounting & Marketing

  • ID:UoS440010
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

Estimated Total/program:
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60
Accept letter
100
Visa
20
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1

Admission Requirements

Entry Requirement

English Requirement

  • IELTS (Academic): 6.5 overall (no individual band less than 5.5)

 

 

 

Course Information

You can study accounting in combination with a range of business subjects at Strathclyde. In the majority of combinations, accounting is fully accredited for entry to the Institute of Chartered Accountants of Scotland. You may be offered possible exemptions to other professional bodies eg Association of Chartered Certified Accountants and the Chartered Institute of Management Accountants.

In-depth understanding of a second subject will complement your accounting studies and prove valuable to employers.

You’ll study the preparation, presentation and interpretation of financial information. You’ll learn how to read and interpret accounting information. You’ll also explore how accounting can be developed to meet the needs of society and provide information to investors.

In your Honours year, you’ll study issues in class then investigate them further in a dissertation project.

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

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Year 1

Accounting

  • Introduction to Finance & Accounting
  • Accounting Technologies
  • Introduction to Marketing & Entrepreneurship
  • Introduction to Finance & Financial Statistics
  • Introduction to International Business
  • Introduction to Economics and Business Analysis & Technology
  • Management Development Programme 1
  • Academic Skills

Year 2

Accounting

  • Management Development Programme 2
  • Course summary

Marketing
Semester 1

  • Understanding Consumers & Markets

Semester 2

  • Services & Retail Marketing

Year 3

Accounting

  • Management Development Programme 3
  • Course summary

Marketing
Semester 1

  • Marketing Communications in the Digital Age

Semester 2

  • Strategic Marketing in an International Context

Year 4

Accounting

  • Course summary

Marketing

  • Compulsory classes
  • Brand Management
  • Dissertation

Elective classes

  • Social Marketing
  • Advances in Consumer Behaviour
  • Managing Customer Relationships
  • International Business Management
  • Managing Integrated Marketing Communications: Theory & Practice
  • Sports Marketing
  • Small Business Marketing
  • Tourism Marketing
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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

The majority of study combinations of this course leads to a fully-accredited degree, allowing you to train for membership of the Institute of Chartered Accountants of Scotland.

Many of our accounting graduates go onto qualify as Chartered Accountants through one of the major accounting bodies (ICAS, ICAEW, ACCA, CIMA and CIPFA).

Some graduates enter branches of commerce such as banking, insurance and fund management.

Employers include Santander, Ernst & Young, PriceWaterhouseCoopers, Deloitte, HBOS, KPMG and Morgan Stanley.

This course is also useful for those considering a more general business career.

Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in the drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

Ability to settle

Overseas Student Health Cover

Insurance – Single: 300 GBP per year

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