104-112, BBC-BCC, MMM-DMM
GCSE: Grade 4/C in English Language and Mathematics
All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band.
If you’re looking to combine a strong interest in marketing with general business studies, this newly updated course is the one for you. It offers you a great deal of flexibility as you enter the job market, whether you wish to work in marketing organisations, or marketing departments within large businesses, or work more generally in business, with an extensive knowledge of marketing strategy.
You’ll learn the latest in business and marketing with a curriculum that integrates developments in the digital and data environments. You’ll also benefit from our strong links with the Chartered Institute of Marketing (CIM); the Business School is a CIM Strategic Partner and hosts the regional CIM Club. Learning for professional qualifications is embedded into the curriculum, with the chance to gain a professional CIM qualification within the first year and additional CIM qualifications during the second and final years.
There is a strong focus on your employability needs, giving you the transferable skills and attributes sought after by employers. You’ll benefit from a balanced and broad programme of business and marketing modules that combines core business subjects such as accounting, economics, project and people management and leadership, with marketing modules including consumer behaviour, branding, and marketing communications. You’ll also gain practical industry experience through live projects, industry speakers, events, and employability modules. You can enhance your CV further through an optional year’s study abroad, placement or short internship.
UCAS code: NN1M
More Info: click here
Level 0
Academic Skills
Level 4
Introduction to Marketing Communications
Principles of Marketing (CIM)
Level 5
Project Planning and Control
Managing People
Exploring Business Ethics
Cross-cultural Management
Consumer Behaviour
Marketing Insights, Analysis and Planning
Working With Industry
Innovation and Business Model Design
Level 6
Business and Commercial Awareness
Strategic Brand Management
Market and Social Research
Contemporary Issues in Marketing
Leadership and Organisations
Strategic Management
Digital Economy
Graduate with invaluable work experience alongside your degree and stand out from the crowd.
This course offers you the opportunity to enhance your study and CV with a work placement sandwich year. It’s a chance to explore career possibilities, make valuable contacts and gain sought after professional skills.
Our dedicated Careers and Employment team are here to help guide you through the process. In past years students have completed placements with:
KPMG
PricewaterhouseCoopers
Clark & Co Accountants
Lloyds TSB
If you take up a work placement between your second and third year of study, at the University of Hertfordshire you’ll pay no tuition fee for this year. We’ll ask you to make your decision in your second year, so there is plenty of time to think about it.
OSHC - $ 624 GBP / per year
