English language requirements are one of the following: IELTS 6.0 or equivalent
Does your passion for business run alongside management skills and an interest in a career in marketing? This could be the perfect course for you. BA (Hons) Business Management with Marketing lets you explore the world of business management with marketing in mind. And it will give you a stand-out set of skills to impress prospective employers with too.
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Modules:
Year 1
Concepts of Management
Principles of marketing
Accounting and finance for managers
People and organisations
Business economics
Management and information systems
Year 2
Core modules:
Managing the principles of e-business
Managing business and innovation
Marketing research
Managing business logistics and negotiations
Business ethics today: social and legal foundations
Optional modules:
Business contracts
Diagnostic analytics
Emerging markets, and the Asia-pacific business environment
Entrepreneurial mind-set - business discovery and development
Environmental economics and sustainability
Financial accounting and analysis
Fundamentals of finance
Fundamentals of project management
Human resource management
Retail operations
Social media in a business context
A foreign language and applied research report
Creative and media planning
The customer experience manager
Luxury!
The media relations manager
Year 3
Strategic management and leadership
Leading and managing SMEs
Consumer Behaviour
Marketing Strategy & Planning
Plus two options from:
Management accounting for decision making
Practical analytics
Mobile applications – from idea to mass adoption
Entrepreneurial finance
Individual and organisational learning and development
Legal protection of business creativity
Brand management
PRINCE2® - methodologies for project management
Retail boutique and shopper behaviour
Business research methods
Professional placement module
You’ll be prepared when you graduate for a career in business, management and marketing. All the way through the course, employability skills are promoted – with guest speakers from industry, business insights, graduate start-up and entrepreneur schemes. Our graduates have gone onto jobs such as:
Local Business Development Manager at Audi
Consultant at JCW
Administration Assistant at NHS
Talent Intelligence Manager at Talent Intelligence
Operations and Administration at The Rose Theatre
Assistant Events Officer at Birkbeck, University of London
Customer Service at Santander UK Corporate & Commercial
Administration Assistant at Mars Capital
National Manager at Elevation Networks
Sales & partnership manager at HomeRez
Business Controller at L'Oréal Luxe Travel Retail Monde
Insurance – Single: 300 GBP per year
