English language requirements are one of the following: IELTS 6.0 or equivalent
Blending creative practice with marketing theory, this course develops students’ capabilities and skill sets to enter the exciting world of advertising and marketing. Learning on the course takes a practice, agency-led approach, meaning you will gain an understanding of what is like to work in a real world media and communications landscape.
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Modules:
Year 1
Principles of marketing
Visual analysis
Brand, branding and social media
Marketing in a digital world
Introduction to cross-platform creative practice
Year 2
The consumer behaviour analyst
The communications manager
Advanced creative practice
Cultural identities in advertising
Creativity: the creative industries
Year 3
Professional practice in creative advertising
Enterprising futures
Brand management
Marketing strategy and planning
Plus one option from:
PR, propaganda and persuasive communication
Direct and digital marketing strategy
Retail boutiques and shopper behaviour
On completion of the course, you'll have the advantage of accessing careers in creative advertising marketing and communications.
This course can lead you to develop a career in variety of creative jobs such as:
Art Director
Copywriter
Content Writer
Social Media Manager
User Experience Designer
Marketing Manager
Account Management.
You'll also have the option of progressing to MA programmes such as Advertising, Digital Marketing and Marketing Communications.
Insurance – Single: 300 GBP per year
