* Sandwich year: 4
English language requirements are one of the following: IELTS 6.0 or equivalent
What exactly is marketing? It spans the wide area of business concerned with the identification, creation, delivery and communication of customer value. If you’re thinking of a career in marketing, this course provides a broad-base in marketing, with a high degree of practitioner input to ensure exposure to, and experience of, the important emerging trends in the sector.
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Modules:
Year 1
Principles of marketing
Marketing in a digital world
Concepts of management
Accounting and finance for managers
Business economics
People and organisations
Year 2
The consumer behaviour analyst
The communications manager
The insight manager
The innovation and product manager
The channel manager
Plus one option from across second year business modules
Year 3
Optional placement year in industry (if you choose not to do a placement year, you will take the modules listed below in your third year).
Year 4
International marketing
Brand management
Marketing strategy and planning
Marketing project
Plus one option from across third year business modules including either Direct and digital marketing strategy or PR, propaganda and persuasive communications:
Direct and digital marketing
PR, propaganda and persuasive communications
If you’re looking for a role in marketing, you’ll be equipped to apply for roles in corporate marketing, advertising, public relations and market research. Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.
Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.
Insurance – Single: 300 GBP per year
