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Business Management and Economics
BA (Hons) Marketing
BA (Hons) Marketing

BA (Hons) Marketing

  • ID:LSBU440089
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

* Sandwich year: 4

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry Requirement

English Requirement

English language requirements are one of the following: IELTS 6.0 or equivalent 

Course Information

What exactly is marketing? It spans the wide area of business concerned with the identification, creation, delivery and communication of customer value. If you’re thinking of a career in marketing, this course provides a broad-base in marketing, with a high degree of practitioner input to ensure exposure to, and experience of, the important emerging trends in the sector.

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Modules:

Year 1

  • Principles of marketing

  • Marketing in a digital world

  • Concepts of management

  • Accounting and finance for managers

  • Business economics

  • People and organisations

Year 2

  • The consumer behaviour analyst

  • The communications manager

  • The insight manager

  • The innovation and product manager

  • The channel manager

  • Plus one option from across second year business modules

Year 3

Optional placement year in industry (if you choose not to do a placement year, you will take the modules listed below in your third year).

Year 4

  • International marketing

  • Brand management

  • Marketing strategy and planning

  • Marketing project

Plus one option from across third year business modules including either Direct and digital marketing strategy or PR, propaganda and persuasive communications:

  • Direct and digital marketing

  • PR, propaganda and persuasive communications

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

If you’re looking for a role in marketing, you’ll be equipped to apply for roles in corporate marketing, advertising, public relations and market research. Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.

Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.

Ability to settle

Overseas Student Health Cover

Insurance – Single: 300 GBP per year

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