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Bachelor of Advertising and Digital Marketing (Hons)
Bachelor of Advertising and Digital Marketing (Hons)

Bachelor of Advertising and Digital Marketing (Hons)

  • ID:UH440103
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

Estimated Total/program:
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Admission Requirements

Entry requirements

English requirements

  • GCSE: Grade 4/C in English and Mathematics.
  • IGCSE English at grade C or above.
  • International English Language Testing System (IELTS) score of 6.0 (with no less than 5.5 in any band).
  • Pearson Test of English (PTE) 51 (with no less than 42 in any band).
  • Test of English as a Foreign Language (TOEFL) 72 with band scores of reading 18, writing 17, listening 17, speaking 20.

Course Information

This programme brings together the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to enable students to acquire the knowledge and skills for a career in advertising and digital marketing either client side or in creative agencies. This programme has a balance of the academic underpinning and the creative and digital skills required for employment. Students will be expected to operate at a strategic campaign planning level, whilst also acquiring practical skills such as copywriting, video editing and basic digital design as well as a knowledge of and practical application of marketing technology. 

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Degree programmes are structured into levels, 4, 5 and 6.  These correspond to your first, second and third/final year of study.  Below you can see what modules you’ll be studying in each.  

Level 4

Module, Credits, Compulsory/optional

  • Principles of Marketing (CIM), 15 Credits, Compulsory

Level 5

Module, Credits, Compulsory/optional

  • Consumer Behaviour, 15 Credits, Compulsory
  • Social Media and Social Influence, 15 Credits, Compulsory
  • Working With Industry, 15 Credits, Compulsory
  • Digital Experience, 15 Credits, Compulsory
  • Marketing Research, 15 Credits, Compulsory
  • Managing Marketing Professionals, 15 Credits, Compulsory
  • Campaign Insights, Analysis and Planning, 15 Credits, Compulsory
  • Advertising Concepts and Creativity, 15 Credits, Compulsory

Level 6

Module, Credits, Compulsory/optional

  • The Future of Marketing, 15 Credits, Compulsory
  • Advertising and Communications Strategy, 15 Credits, Compulsory
  • Agency Practice and Management, 15 Credits, Compulsory
  • Managing the Customer Journey, 15 Credits, Compulsory
  • Digital Analytics and Social Media Monitoring, 15 Credits, Compulsory
  • International Advertising, 15 Credits, Compulsory
  • Dissertation - Marketing, 30 Credits, Optional
  • Industry Project, 30 Credits, Optional
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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

This programme prepares you for careers in advertising and digital marketing, either in an agency setting, for example as an Account Manager or within a marketing department as an Advertising or Digital Marketing Executive. Students may consider entering into specialism such as social media marketing, influencer marketing, search engine optimisation, pay per click advertising, designing digital experiences or digital marketing analytics. 

Ability to settle

Overseas Student Health Cover

Insurance-Single:300 GBP/year

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