This programme brings together the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to enable students to acquire the knowledge and skills for a career in advertising and digital marketing either client side or in creative agencies. This programme has a balance of the academic underpinning and the creative and digital skills required for employment. Students will be expected to operate at a strategic campaign planning level, whilst also acquiring practical skills such as copywriting, video editing and basic digital design as well as a knowledge of and practical application of marketing technology.
More info: Click here
Degree programmes are structured into levels, 4, 5 and 6. These correspond to your first, second and third/final year of study. Below you can see what modules you’ll be studying in each.
Level 4
Module, Credits, Compulsory/optional
Level 5
Module, Credits, Compulsory/optional
Level 6
Module, Credits, Compulsory/optional
This programme prepares you for careers in advertising and digital marketing, either in an agency setting, for example as an Account Manager or within a marketing department as an Advertising or Digital Marketing Executive. Students may consider entering into specialism such as social media marketing, influencer marketing, search engine optimisation, pay per click advertising, designing digital experiences or digital marketing analytics.
Insurance-Single:300 GBP/year
