We have a minimum TOEFL score requirement of 550 on the paper-based test, and 80 on the internet-based test (IBT), to satisfy the English language proficiency requirement.
We have a minimum overall band score of 6.5 on the IELTS exam to satisfy the English language proficiency requirement.
We have a minimum Duolingo score of 105 to satisfy the English language proficiency requirement.
The English subject test is the standard by which we measure English language proficiency on the ACT. A minimum score of 20 will satisfy the proficiency requirement.
The Critical Reading section is the standard by which we measure English language proficiency on the SAT. A minimum score of 480 will satisfy the proficiency requirement.
Effective advertising doesn’t just happen; there’s both science and art behind it. How many advertising messages were you exposed to today? How many of them inspired you to buy, try or learn more? Probably very few. With this degree you'll learn how to craft and create marketing plans that sell and create messaging that can positively affect attitudes and behaviors.
Alongside accomplished faculty, you will learn how to create innovative branding and social messages. You will dive into a wide array of mass media platforms and have a variety of hands-on experiences. Grounded in a liberal arts education, you will also gain experience in branding, creative development, layout and copyright, and many other parallel concepts. This education will carry you successfully into the adaptable world of advertising.
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Specific courses required:
CO 1014 - 21st Century Media
CO 2013 - Principles of Advertising
Six hours selected from:
CO 3083 - Negotiation CO 4903 - Externship in Advertising MK 3453 - Social Media Marketing
CO 2133 - Persuasion and Advocacy
CO 2144 - Multimedia Storytelling
CO 3013 - Cross-Cultural Communication
CO 3103 - Advertising Copy and Layout
CO 3553 - Communication Law and Ethics
CO 3593 - Innovation in Media
CO 3962 - Practicum in Advertising
CO 4063 - Audience Analysis
CO 4083 - Internship in Advertising
CO 4123 - Advertising Account Planning, Strategy and Campaigns
CO 4843 - Great Ideas in Advertising
MK 3503 - Principles of Marketing
MK 3733 - Marketing Strategy
Advertising, Promotions, and Marketing Managers
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.
Advertising Sales Agents
Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.
Multimedia Artists and Animators
Multimedia artists and animators create animation and visual effects for television, movies, video games, and other forms of media.
