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Bachelor of Arts (Honours) in Business with Marketing Management (Top-up)
Bachelor of Arts (Honours) in Business with Marketing Management (Top-up)

Bachelor of Arts (Honours) in Business with Marketing Management (Top-up)

  • ID:KHEA650150
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:

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* Kaplan student access card, Student’s Pass, Fee Protection Scheme and Medical Insurance

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Admission Requirements

Entry Requirements

  • Polytechnic Diploma
  • Kaplan Diploma
  • Other Private Diplomas or Foreign qualifications will be assessed on a case by case basis
  • In all cases the final admissions decision to the programme rests with the university

English Requirements

  • IELTS 6.0 or equivalent
  • Applicants are required to meet the University’s English language requirement
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Course Information

This programme is recognised by The Chartered Institute of Marketing (CIM) and offered under Northumbria University’s Newcastle Business School. The Bachelor of Arts (Honours) in Business with Marketing Management (Top-up) is a Joint Honours Degree which is a direct Honours with dual specialisation. It consists of 11 modules and may be completed in a minimum of 16 months in Singapore.

Honours Award

Honours in the Degree will be awarded in accordance with the university course regulations.

Professional Recognition & Accreditation

Northumbria University is among the Top 1%* of elite institutions worldwide and the only University in Europe with Dual AACSB accreditation.

More Info: Click here

Modules

  • HR9508 – EMPLOYABILITY & CAREER PLANNING
  • HR9510 – HUMAN RESOURCE MANAGEMENT
  • NX9524 – DIGITAL BUSINESS
  • MK9514 – CUSTOMER EXPERIENCE AND RELATIONSHIP MARKETING
  • NX9523 – BUSINESS PROFESSIONAL PRACTICE
  • MK9512 – MARKETING RESEARCH AND PLANNING
  • HR9610 – CRITICAL ORGANIZATIONAL ANALYSIS
  • SM9627 – SUSTAINABLE STRATEGIES
  • MK9617 – BUYER BEHAVIOUR AND INTEGRATED MARKETING COMMUNICATIONS
  • MK9620 – B2B MARKETING
  • NX9625 – DISSERTATION
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