* Technology Fee
The Bachelor of Arts in Advertising and Public Relations develops knowledge and skills in advertising and public relations as well as practical understanding of the role these fields play within contemporary integrated communications.
This dual track program exposes students to research-based strategic planning, development of creative materials for multiple communications platforms, and innovative uses of media for promotion, all grounded in ethical and moral principles of persuasive practice. The advertising track further examines advertising’s influence on society, both within national and international contexts, while the public relations track emphasizes writing and presentational skills aimed at internal and external audiences.
Students take courses that prepare them for the world’s job market including advertising and public relations planning, creative design, research, and promotion. In addition, our location in the Miami area allows students to explore unique internship opportunities within the region’s numerous advertising and public relations agencies, private corporations, and non-profit groups.
Upon graduation, students will be prepared to:
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Advertising And Public Relations Foundation (27 Credits)
Advertising Track (15 credits)
Public Relations Track (15 credits)
Advertising Track Electives (3 credits)
PR Track Electives (3 credits)
Health Insurance - USD $1898 per year
