Become tomorrow’s creative leader
Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company. You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.
Discover the keys of strategic communication
Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will study foundational theories of strategic communication, practice the essential skills of a communication professional —oral, visual, written and research — and explore ethics that connect professional communicators. Guided discussions and projects on concepts from rhetoric to digital advertising will further help develop your skills as a strategic communicator.
Wield the power of communication
While a student, you’ll put your creative communications skills to work. Develop communications plans for on-campus activities, design ads in the student newspaper and find off-campus internships to begin your professional portfolio. You can also join student professional organizations to connect with current advertising and public relations professionals and enrich your academic knowledge with real-world wisdom.
Susquehanna is renowned for connecting students with fantastic study-abroad programs to help them learn and evolve. By expanding your worldwide perspective, you’ll have a leading edge on other job seekers when you enter the workforce.
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Advertising and Marketing Communications Track. Students fulfill the university Central Curriculum requirements, participate fully in departmental activities appropriate to their interests, and successfully complete the following courses:
Department Requirements
Advertising Requirements
Art Requirements
And 1 course from among the following:
Business Requirements
Public Relations Track. Students fulfill the university Central Curriculum requirements, participate fully in departmental activities appropriate to their interests and successfully complete the following courses:
Department Requirements
Public Relations Requirements
One of the following: Newswriting and Reporting, Dynamic Presentational Speaking, Crisis Management, Computer Design Skills, Internship, Digital Photography, or Marketing
Communication graduates have recently found jobs with the following companies:
Health Insurance - USD $1305 per year
