We accept English language proficiency scores from the following tests.
Pearson PTE (Academic):
(Test must be taken no more than 2 years prior to the QUT course commencement date) Overall 58, Listening : 50, Reading: 50, Writing: 50, Speaking: 50
Cambridge English Score:
(Test must be taken no more than 2 years prior to the QUT course commencement. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry) Overall 176, Listening: 169, Reading: 169, Writing: 169, Speaking: 169
IELTS Academic:
(Test must be taken no more than 2 years prior to the QUT course commencement date) Overall 6.5, Listening: 6, Reading: 6, Writing: 6, Speaking : 6
TOEFL iBT:
(Test must be taken no more than 2 years prior to the QUT course commencement date) Overall 79, Listening: 16, Reading: 16, Writing: 21, Speaking: 18
Highlights
Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant
You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.
Why choose this course?
QUT offered the first comprehensive advertising degree in Australia and it is still a leader in its approach to innovative advertising education. This real-world program covers all areas of advertising operation, including account management, planning, media, creative and digital. It connects strongly with the advertising industry on a local level and with the advertising discipline internationally.
In this course, you will learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.
You will also develop tactical skills in the key professional areas of advertising copywriting and media planning. On a more strategic level, you will learn about creating advertising campaigns and managing client–agency relationships.
Studying advertising at QUT will equip you to begin a successful career in the creative and demanding world of advertising.
Real-world learning
The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.
Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.
AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.
In the capstone unit, Advertising Campaigns, you will work as part of a team to create a real-world advertising campaign. You will research a client’s advertising problem, identify strategies to solve it and deliver the creative solutions.
More info: click here
Possible careers
Account Executive
Advertising Professional
Computer Salesperson/Marketer
Creative Writer
Media Industry Specialist
Publishing Professional
Research Assistant
OSHC: 530 ($) AUD per year
