Special Tertiary Admissions Test (STAT), 140 Written English
International English Language Testing System (IELTS), 6.0 Overall
6.0 Reading
6.0 Writing
6.0 Speaking
6.0 Listening
Cambridge Advanced English (CAE), 169 Overall
169 Reading
169 Writing
169 Speaking
169 Listening
Pearson Test of English (PTE), 50 Overall
50 Reading
50 Writing
50 Speaking
50 Listening
Test of English as a Foreign Language – IBT (TOEFL IBT), 73 Overall
18 Reading
18 Writing
18 Speaking
18 Listening
Occupational English Test (OET), C (250-290) Reading
C (250-290) Writing
C (250-290) Speaking
C (250-290) Listening
Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.
In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.
3 reasons to study Marketing at Murdoch
Learn how to use Instagram, Snapchat, Facebook, Google and more in a business setting, as an entrepreneur and to influence people.
Complete Google and Facebook certifications during your course.
Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena's Snapchat channel at the Harry Style's 2018 concert.
What you'll learn
Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you'll learn:
International marketing
Strategic marketing
Consumer behaviour
Digital and social media marketing
Services marketing
More info: Click here
Total credit points: 24
Unit code, Unit name, Credit points
Major, 24 credit points
Required Units, 24 credit points
BUS124, Global Marketing, 3
BUS210, Marketing Research and Analysis, 3
BUS225, Services, Relationship and Retail Marketing, 3
BUS299, Consumer Behaviour, 3
BUS334, Business Analytics, 3
BUS350, Strategic Marketing, 3
BUS359, Digital and Social Media Marketing, 3
BUS370, Cross Cultural Marketing, 3
Future job growth in this area is strong - and your opportunities are endless. By 2022, it's expected that there will be 147,000 new jobs in this field in WA*. *Source: joboutlook.wa.gov 2018. Careers could include:
Marketing Account Manager or Marketing Consultant
Product or Brand Manager
Market Research Analyst
Content Marketer
Digital Marketer
You could build your career in any industry, working on product and brand management, market research and analysis, advertising and promotion, online communications, consulting and business administration.
Professional recognition
This course is recognised by the Australian Marketing Institute (AMI).
For more details about this course, please download our information pack.
For further admission information about this course, please download our Information Pack.
Overseas Student Health Cover: 530 AUD per year
