Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia.
In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science.
IELTS Academic: Overall Score 6.0, Reading 6.0, Writing 6.0, Listening 5.0, Speaking 5.0
TOEFL (Internet-based): Overall Score 70, Reading 18, Writing18, Listening 12, Speaking 12
Marketing is the activities, institutions and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. It's about everything from establishing who the customer is to developing a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organisations, even small business operators and not-for-profit institutions.
This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Marketing and develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.
Graduates take many different directions including advertising, digital and social media marketing, social change marketing and the development and of marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.
What you will study
You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.
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Auditor
Banker
Analyst
Financial controller
Accountant
Policy advisor
Business adviser
OHS officer
HR manager consultant
Stock broker
Insurance broker
Fund manager
Exporter/importer
Public relations coordinator
Market researcher
Advertising executive
Brand/product manager
Event manager
OSHC: 530 ($) AUD per year
