Overall IELTS score of 6.0 with no band less than 6.0 (or equivalent).
Designed to inspire the next generation of ‘big idea’ thinkers, the professionally accredited Bachelor of Communication (Advertising) gives you the skills to understand complex audiences, analyse media effectiveness and hone your creative thinking. Prepare for the challenges and excitement of developing incisive brand communication for the digital era as you work across real-world projects and connect with advertising practitioners.
Discover what makes a good ad by exploring the principles and practice of advertising. You’ll also experiment with future-focused approaches to brand communication, and critically evaluate the role and impact of advertising on society.
From your first year, you'll connect with a network of advertising professionals who will become part of your learning journey. Better still, you’ll build valuable industry experience and enhance your resume with an internship at an advertising agency, or with an 'in-house' brand or creative team.
More info: Click here
To qualify for the award of Bachelor of Communication (Advertising), a student must complete 24 credit points including:
12 credit points of core units
3 course electives from level 1 (List A)
3 course electives from level 2/3 (List B)
6 credit points of electives (at least two must be 2nd or 3rd level)
no more than 10 credit points at level 1
a minimum of 6 credit points at level 3
Academic Integrity AAI018
Academic Integrity (0-credit-point compulsory unit)
Communication in Everyday Life
Advertising Principles and Practices
Creative Brand Communication
Pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Deakin graduates find work in roles such as:
account manager
advertising art director
advertising copywriter
digital creative
brand specialist
digital marketer or media specialist
marketing and communications officer
media researcher or planner
social media coordinator.
For more information go to DeakinTALENT
OSHC: 530 ($) AUD per year
