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Business Management and Economics
Bachelor of Communication and Media
Bachelor of Communication and Media

Bachelor of Communication and Media

  • ID:UOSA610018
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (AUD)

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry Requirement

English Requirements

  • IELTS total 6.0, reading 6.0, writing 6.0

  • TOEFL PBT : 550 with TWE of 4.5

  • TOEFL iBT: 60 with Reading and Writing not less than 18

  • Pearson PTE: 50 with Reading and Writing communicative scores not less than 50

  • Cambridge CAE/CPE : 169

Other Requirements

Recent secondary education

Meet any prerequisite requirements with a minimum grade of C- or equivalent
AND

  • Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or

  • Complete secondary qualifications equivalent to SACE, or

  • Complete the International Baccalaureate Diploma with a minimum score of 24 points

Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.

OR
Higher education study

  • Complete or partly complete a recognised higher education program at a recognised higher education institution, or

  • Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above

OR
Vocational Education and Training (VET)

  • Complete an award from a registered training organisation at Certificate IV or above

OR
Work and life experience

  • Qualify for Special Entry, or

  • Complete a UniSA Foundation Studies program or equivalent, or

  • Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past

Course Information

Skilled communicators are essential in every organisation, and this adaptable degree will equip you with the knowledge and skills to create, develop and deliver communication across a range of platforms.

With a focus on communication for both traditional and online media, you will develop skills in:

  • writing and creating content for print, broadcast and online media

  • managing media and public relations

  • critical and analytical thinking required for the strategic planning and management of communication and media

Practical, real-world experience is also a key component of this degree and in your final year you will complete an industry internship. This important hands-on experience will prepare you for a variety of communication roles.

Based on academic merit and quota, you may have the option to do the one-year Bachelor of Arts (Honours) at the end of this degree. Honours is an intensive year of advanced study that develops your abilities in academic research. It allows you to research a topic that interests you. Other selection criteria may apply.

If you’re interested in studying a combined degree with the Bachelor of Communication and Media, please submit an enquiry and we’ll get in touch to discuss your options

CRICOS CODE : 081881B

More info: Click here

 

Degree structure

FIRST YEAR

  • First Semester (Study Period 1, 2 or 3)

  • Social Media and Society

  • Communication and Media

  • Professional and Technical Communication

  • Sub-major

  • Second Semester (Study Period 4, 5 or 6)

  • Intercultural Communication

  • Public Relations Theory and Practice

  • Digital Design Essentials

  • Sub-major

SECOND YEAR

  • First Semester (Study Period 1, 2 or 3)

  • Content Creation for Media

  • Professional Writing

  • Sub-major

  • Elective

  • Second Semester (Study Period 4, 5 or 6)

  • Communication Research Methods

  • Media Law and Ethics

  • Sub-major

  • Elective

THIRD YEAR

  • First Semester (Study Period 1, 2 or 3)

  • Promotional Communication: Advertising, Publicity and Marketing

  • Internship or Project

  • Advanced Professional Writing

  • Sub-major

  • Second Semester (Study Period 4, 5 or 6)

  • Integrated Communication Planning

  • Communication Management in Practice

  • UO Social Media Engagement

  • Sub-major

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Pre Courses

No Course!
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Pathway Courses

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Career Opportunity

Career Opportunity

Nine in ten large businesses, and more than four in ten small-to-medium businesses now have a strategy behind their social media and communications investment1, so there is no better time to be beginning a career in communication and media. 

As a professional communicator you will be interested in current affairs, public communication in all its forms, and the communication aspects of political, economic and social issues. You will also have a passion for writing and language, a curiosity about why and how people communicate, and a desire to use communication skills to promote understanding of significant political, social, cultural and scientific issues and events. Careers to consider:

  • communication officer: plan, create and write content for publications and promotional material

  • content creator and writer: write for a range of channels and mediums including web, blogs, news, social media, search engine optimisation, publications and advertising

  • digital and social media manager: responsible for developing and implementing marketing strategies for an organisation’s social media sites

  • media liaison officer: liaise between two organisations to communicate and coordinate activities

  • PR coordinator: understand and support client needs – and use all forms of media and communication to build, maintain and manage their reputation

  • marketing and communication officer: coordinate advertising and public relations activities for businesses

  • online editor: plan, create, edit and publish content online

  • strategic communication manager: develop integrated communication and marketing campaigns, set clear communication goals and objectives, develop strategies, tactics, budgets and schedules for a campaign – and learn to measure the effectiveness of each medium to monitor success. 

Ability to settle

Overseas Student Health Cover

OSHC: 530 ($) per year

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