All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
AQF Cert IV;
Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
Special Tertiary Admissions Test;*
University Preparation Course;*
Indigenous University Orientation Course;*
Aboriginal Student Intake Test; or*
Experience Based Entry Scheme.*
English competency requirements may be satisfied through completion of one of the following:
Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
Special Tertiary Admissions Test;*
IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
University Preparation Course;
Indigenous University Orientation Course;*
Aboriginal Student Intake Test;*
AQF Diploma, Advanced Diploma or Associate Degree;
Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
Study a degree with a unique blend of marketing, advertising and public relations, in state-of-the-art facilities and utilising industry standard technology.
The combination of marketing, advertising and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in industry.
Marketing is directed towards the creation of best satisfying products and the building of successful brands. This course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. Advertising combines art, science and strategy, in addition with Public Relations which develops communications practice in a variety of contexts.
Students will gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. Students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.
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Marketing Core Units
Unit Code, Unit Title, Credit Points
MKT1600, Marketing Principles & Practices, 15
MKT2605, Promotional Marketing, 15
MKT2608, Consumer Behaviour, 15
MKT2700, Retail Marketing, 15
BUS3100, Business Research Practices, 15
MKT3600, New Product Development, 15
MKT3601, Marketing Strategy, 15
Plus one (1) unit from:
MKT2805 ^, Social Media Marketing, 15
MKT3606 ^, Current Issues in Marketing, 15
Advertising Core Units
Unit Code, Unit Title, Credit Points
ADV1116, Foundations of Advertising, 15
ADV3122, Creative Strategy: Process and Execution, 15
ADV2107, Strategic Branding, 15
ADV3112, International Advertising, 15
ADV3125, Advertising Practice, 15
ADV3426, Channel Planning, 15
Public Relations Core Units
Unit Code, Unit Title, Credit Points
PRN1000, Foundations of Public Relations, 15
PRN1500, Public Relations Event Management, 15
PRN2225, Media Relations, 15
PRN3150, Public Relations: Fashion, Music and the Arts, 15
PRN3160, Social and Online Media Strategies, 15
PRN3223, Corporate Communication, Issues and Crises, 15
RECOMMENDED ELECTIVES
Unit Code, Unit Title, Credit Points
Select 4 units from:
SBL1300, Business Environments & Markets, 15
SBL1400, Introduction to Business Analytics, 15
HOS2325, Managing the Service Experience, 15
FBL2505, Service Learning, 15
SPM2610, Marketing and Communications for the Service Industries, 15
BUS3700, Business Study Tour, 15
MAN3802, Entrepreneurship, 15
MAN3612, Project Management, 15
MAN3810, Business Ethics, 15
MAN3121, Leadership, 15
TSM3500, Business Events Management, 15
FBL3501, Business Practicum, 15
This combination of three disciplines in one course equips graduates with a competitive career advantage across a wide range of industries. Additionally, students have the ability to focus on areas of interest through the selection of four elective units. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.
Possible future job titles
Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher, Public Relations Manager
Insurance/year: 530 AUD/per year
