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Bachelor of Marketing
Bachelor of Marketing

Bachelor of Marketing

  • ID:SJU10040
  • Level:4-Year Bachelor's Degree
  • Duration:
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Admission Requirements

Entry Requirement

  • High School Transcripts: Official high school transcripts or copies certified by your high school or EducationUSA Center. Provide any national testing results, diplomas and/or certificates (e.g. GSCE, IGSCE, A Levels, CAPE, WAEC).

  • University Transcripts: Submit official community college or university transcripts from all previously attended institutions. Provide course syllabi or descriptions for every university course.

  • Credential Evaluation: Transcripts from institutions outside the United States must undergo a course-by-course evaluation conducted by an independent credential evaluation agency. These agencies must be members of the National Association of Credential Evaluation Services (NACES). Students attending U.S. schools abroad or international schools following a U.S. curriculum abroad do not need to submit a credential evaluation; other exceptions may be made on a case-by-case basis.

  • Transfer Recommendation Form completed by your current or most recent community college or university.

  • Proof of English Language Proficiency

English Requirement

You must submit proof of English Language Proficiency if you are:

  • A High School Applicant who attended all or part of high school in a country where English is not the official language.

  • A Transfer Applicant who attended university in a country where English is not the official language, or you completed less than 24 credits at a university where English is the official language.

Proof of English Language Proficiency can be demonstrated with one of the following tests or successful completion of ELS Level 112.

  • TOEFL: 79 iBT with consistent subsection scores

  • IELTS: 6.5 with consistent subsection scores

  • SAT: 500 evidence-based reading and writing score

  • ACT: 19 composite score with consistent subsection scores

We accept self-reported ACT or SAT scores. We do not accept self-reported TOEFL, IELTS, or Duolingo English Test scores.

Other Requirement

  • ACT or SAT Scores may be sent directly from the testing agency or self-reported on your application or uploaded to your SJU Admission Account. SAT scores will be super-scored; we'll take your highest composite ACT score.

  • Resume uploaded to your SJU Admission Account

 

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Course Information

A marketing degree from Saint Joseph’s University provides you with the knowledge, skills and experience needed to stand out from the crowd in today’s ever-changing digital marketplace. This program is offered on campus, giving you hands-on experiences and networking opportunities with renowned marketing experts.

What is a Marketing Degree?

You will develop a solid foundation in marketing theory and ethics and learn how to design digital marketing plans, promotional campaigns, social media strategies and research projects. Saint Joseph’s University’s strong industry connections in Philadelphia and around the world provide extensive insights into emerging marketing trends and connect you with industry leaders dedicated to helping you find long-term career success.

Saint Joseph’s University’s marketing majors become knowledgeable in:

  • Sales techniques

  • Digital marketing

  • Social media

  • Advertising strategies

  • Technology and consumer behavior trends

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Courses

  • MKT 150 First Year Seminar (3 credits)

  • MKT 170 Special Topics in Marketing (3 credits)

  • MKT 201 Principles of Marketing (3 credits)

  • MKT 202 Marketing Research (3 credits)

  • MKT 203 Principles of Selling (3 credits)

  • MKT 211 Honors Principles of Marketing (3 credits)

  • MKT 270 Special Topics in Marketing (3 credits)

  • MKT 295 Independent Study Marketing (3 credits)

  • MKT 301 Integrated Mktg Communications (3 credits)

  • MKT 302 Consumer & Buyer Behavior (3 credits)

  • MKT 303 MKT Communications (3 credits)

  • MKT 304 Principles of Selling (3 credits)

  • MKT 312 Selling and Sales Management (3 credits)

  • MKT 313 Ethics in Marketing (3 credits)

  • MKT 314 Social Media Marketing (3 credits)

  • MKT 315 Mkt in a Multicultural World (3 credits)

  • MKT 316 Digital Marketing (3 credits)

  • MKT 317 Fashion Marketing (3 credits)

  • MKT 321 Advertising (3 credits)

  • MKT 324 Public Relations and Publicity (3 credits)

  • MKT 325 Fundamentals of Design (3 credits)

  • MKT 327 Global Mkt Communications (3 credits)

  • MKT 331 International Marketing (3 credits)

  • MKT 341 Music Marketing (3 credits)

  • MKT 342 Music and Entertainment Law (3 credits)

  • MKT 343 Entertainment Marketing (3 credits)

  • MKT 344 Business of Recorded Music (3 credits)

  • MKT 350 Event Marketing (3 credits)

  • MKT 351 Business of Sports (3 credits)

  • MKT 352 Sports Law (3 credits)

  • MKT 353 Sports Marketing (3 credits)

  • MKT 354 The Business of Baseball (3 credits)

  • MKT 355 Sports, Selling, & Sales (3 credits)

  • MKT 362 Digital Media in Sports (3 credits)

  • MKT 363 Sports Analytics (3 credits)

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Saint Joseph’s University is home to the award-winning student chapter of the American Marketing Association, which hosts enriching campus events such as networking panels, industry speaker events, service projects and many other marketing career opportunities.

Marketing students can also gain experience in the entertainment industry by participating in Saint Joseph’s University’s record label, 1851 Records, and campus radio station, Radio 1851, which was founded by former radio executive and current Saint Joseph’s University professor Dr. David Allan. The Sports Marketing Club is also available for students to connect with and learn from prominent sports executives.

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