Prerequisite subjects
Minimum prerequisite ATAR of 70.00. Units 3 and 4: a study score of at least 30 in English EAL (English as an additional language) or at least 25 in English other than EAL.
Academic IELTS; or IELTS indicator online test**, overall score of 6.5 with a minimum of 6.0 in each component of test
PTE Academic, 58, No less than 50 in each skill
TOEFL IBT; or TOEFL, 79
GCE A-Level, C grade in the General Paper or C Grade in a Humanities and Social Sciences subject at Higher 1 (H1) or Higher 2 (H2 level)
CPE, 176, no band less than 169
CAE, 176, no band less than 169
OET (for Health related award course entry only); or OET@Home**, Overall C+
Special Home Edition**, Writing 21
Paper-based TOEFL, 577, Writing 4.5
Study the Bachelor of Marketing (Psychology) to become an expert at uncovering the reasons behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that’s in demand across all industries.
Get inside the mind of customers by learning about the psychology that drives consumer decisions. You'll be trained in innovative data practices that allow you to shine a light on the different facets of customers – from culture and lifestyle to personality traits and decision-making behaviours. Then, get practical experience translating these insights into influential marketing and communication strategies.
You will hone your skills working on real-world business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.
More info: Click here
Foundations of Psychological Science
Foundations of Psychological Practice
Psychology A: Fundamentals of Human Behaviour
Psychology B: Individual and Social Development
Psychology Research Methods (Introductory)
Child and Adolescent Development
The Human Mind
Human Social Behaviour
Psychology Research Methods (Intermediate)
Personality
Psychopathology
Brain, Biology and Behaviour
Research Methods Capstone
Business Analytics
Marketing Fundamentals
Services Marketing
Consumer Behaviour
Brand Management
Integrated Marketing Communications in the Digital Age
Strategic Marketing
Marketing Insights
Business Ethics
Professional Insight
And one credit point from:
Cultural Engagement
Consultancy Experience
Entrepreneurship Experience
Internship
Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell. Better still, advertising and marketing jobs in Australia are set to grow 12.5% by 2023 (Australian Government Department of Employment Projections).
This demand puts you in a strong position to choose from a diverse range of roles and areas including:
advertising
communications manager
consumer advocacy
customer experience officer
customer insights analyst
digital marketing director
market research
media planner
public relations specialist.
OSHC: 530 ($) AUD per year
