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Business Management and Economics
Bachelor of Marketing (Psychology)
Bachelor of Marketing (Psychology)

Bachelor of Marketing (Psychology)

  • ID:DU610133
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (AUD)

  • Application Fee:$55.00
  • TuitionFee/Year:$35,600.00
  • LivingFee/Year:$21,041.00
  • InsuranceFee/Year:$530.00
  • Application Fee:$55.00
  • TuitionFee/Year:$35,600.00
  • LivingFee/Year:$21,041.00
  • InsuranceFee/Year:$530.00
Estimated Total/program:
Accept letter

Admission Requirements

Entry Requirements

Prerequisite subjects

Minimum prerequisite ATAR of 70.00. Units 3 and 4: a study score of at least 30 in English EAL (English as an additional language) or at least 25 in English other than EAL.

English Requirements

  • Academic IELTS; or IELTS indicator online test**, overall score of 6.5 with a minimum of 6.0 in each component of test

  • PTE Academic, 58, No less than 50 in each skill

  • TOEFL IBT; or TOEFL, 79

  • GCE A-Level, C grade in the General Paper or C Grade in a Humanities and Social Sciences subject at Higher 1 (H1) or Higher 2 (H2 level)

  • CPE, 176, no band less than 169

  • CAE, 176, no band less than 169

  • OET (for Health related award course entry only); or OET@Home**, Overall C+

  • Special Home Edition**, Writing 21

  • Paper-based TOEFL, 577, Writing 4.5

Course Information

Study the Bachelor of Marketing (Psychology) to become an expert at uncovering the reasons behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that’s in demand across all industries.

Get inside the mind of customers by learning about the psychology that drives consumer decisions. You'll be trained in innovative data practices that allow you to shine a light on the different facets of customers – from culture and lifestyle to personality traits and decision-making behaviours. Then, get practical experience translating these insights into influential marketing and communication strategies.

You will hone your skills working on real-world business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.

More info: Click here


  • Foundations of Psychological Science

  • Foundations of Psychological Practice

  • Psychology A: Fundamentals of Human Behaviour

  • Psychology B: Individual and Social Development

  • Psychology Research Methods (Introductory)

  • Child and Adolescent Development

  • The Human Mind

  • Human Social Behaviour

  • Psychology Research Methods (Intermediate)

  • Personality

  • Psychopathology

  • Brain, Biology and Behaviour

  • Research Methods Capstone

  • Business Analytics

  • Marketing Fundamentals

  • Services Marketing

  • Consumer Behaviour

  • Brand Management

  • Integrated Marketing Communications in the Digital Age

  • Strategic Marketing

  • Marketing Insights

  • Business Ethics

  • Professional Insight

And one credit point from:

  • Cultural Engagement

  • Consultancy Experience

  • Entrepreneurship Experience

  • Internship

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Pre Courses

No Course!
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Pathway Courses

No Course!
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Career Opportunity

Career Opportunity

Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell. Better still, advertising and marketing jobs in Australia are set to grow 12.5% by 2023 (Australian Government Department of Employment Projections). 

This demand puts you in a strong position to choose from a diverse range of roles and areas including:

  • advertising

  • communications manager

  • consumer advocacy

  • customer experience officer

  • customer insights analyst

  • digital marketing director

  • market research

  • media planner

  • public relations specialist.

Ability to settle

Overseas Student Health Cover

OSHC: 530 ($) AUD per year

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