* Books and Supplies (approximate)
Undergraduate Freshman: If you are an international student who has never been enrolled at a post-secondary college or university, you must submit all required documents and show evidence of a cumulative
International Undergraduate Transfer from a US Institution:
An international student who is currently enrolled at an accredited US college or university, and wishes to transfer to Lamar University must meet one of the following criteria:
0-17 Credit hours: Must provide evidence of a 2.5 cumulative grade point average (CPGA) on all post-secondary school work. Must provide proof of English Language Proficiency via TOEFL or IELTS testing which must meet Lamar’s English Proficiency standards.
18-48 Credit hours: Must provide evidence of a 2.5 CGPA and proof of English Language Proficiency. English Proficiency requirement may be waived with proof of completion of Comp I and Comp II with a grade of “B” or better on a
Over 48 Credit hours: 2.0 CGPA and English Proficiency requirement are waived.
International Undergraduate Transfer from non-US Institutions:
An international student transferring from a non-US Institution must meet one of the following criteria:
0-48 Credit hours: Must provide evidence of a 2.5 CGPA on all post-secondary school work. Must provide proof of English Language Proficiency via TOEFL or IELTS testing which must meet Lamar’s English Proficiency standards.
Over 48 Credit hours: 2.0 CGPA. Must provide proof of English Language Proficiency via TOEFL or IELTS testing which must meet Lamar’s English Proficiency standards.
English Proficiency Requirements
TOEFL Internet Based Total: 71
TOEFL Computer Based Total: 197
TOEFL Paper-Based Total: 527
IELTS Total: 6.0
Duolingo: 95
Degree Description
The Lamar University Bachelor of Science Degree in Communication - Advertising Concentration is an interdisciplinary program between the College of Business and the Departments of Art and Communication. This program will give you a solid knowledge of business with the creation and placement of information designed to produce sales.
If you're a great listener and enjoy communications at every level, if you are energetic and can adapt to a continually changing work environment and if you have a talent for coming up with creative, artistic ways to express yourself, then Advertising Communication may be the field for you. Watch the faculty interview featuring Dr. Tyndall and students to learn more about the communication degree program.
Why Study Advertising Communication at Lamar?
As a graduate of the Bachelor of Science in Communication - Advertising Concentration at Lamar University, you will have a wide variety of career options and the skills necessary to become an account manager or planner, a creative director, media expert or interactive marketer.
You'll also be able to participate in the Lamar Advertising Federation! Throughout the academic year, AdFed students attend a variety of AAF student conferences across the nation. The pinnacle of the year is the National Student Advertising Competition, in which AdFed competes with teams from around to the nation to create a fully integrated marketing and advertising campaign for a real world client. Past clients inclu
More info: Click here
B.S. Communication - Advertising
General Education Core Curriculum
Communication - 6 Hours:
ENGL 1301 - Composition I
COMM 1315 - Public Speaking I
Mathematics - 3 Hours from:
MATH 1332 - Contemporary Mathematics I
Life and Physical Sciences - 6 Hours from:
BIOL 1308 - General Biology (Non-Majors)
BIOL 1315 - Plants and Human Society (Non-Majors)
BIOL 2306 - Environmental Science
CHEM 1306 - Chemistry for Allied Health Sciences
CHEM 1308 - Biochemistry for Allied Health Sciences
CHEM 1311 - General Chemistry I
CHEM 1312 - General Chemistry II
GEOL 1390 - Introduction to Environmental and Physical Geology
PHYS 1305 - Elementary Physics I Lecture
PHYS 1307 - Elementary Physics II Lecture
PHYS 1311 -Introduction to Astronomy Lecture
SPSC 1301 - Space Exploration
Language, Philosophy and Culture - 3 Hours From:
DSDE 1374 - Intro to Deaf Studies
ENGL 2300 - Close Reading
ENGL 2310 - British Literature Before 1800
ENGL 2320 - British Literature After 1800
ENGL 2322 - British Literature
ENGL 2326 - American Literature
ENGL 2331 - World Literature
ENGL 2371 - Masterworks of Asian Literature
ENGL 2376 - African-American Literature
FREN 2312 - Intermediate French II
PHIL 1370 - Philosophy of Knowledge
PHIL 2306 - Ethics
SPAN 2312 - Intermediate Spanish II
Creative Arts - 3 Hours From:
ARTS 1301 - Art Appreciation I
ARTS 1303 - Art History I
DANC 2304 - Dance Appreciation
MUSI 1306 - Music Appreciation
MUSI 1309 - Jazz History and Appreciation
MUSI 1310 - History of Rock and Roll
COMM 1375 - Film Appreciation
COSC 1324 - Art of Computer Game Development
PHIL 1330 - Arts and Ideas
THEA 1310 - Introduction to Theatre
American History - 6 Hours from:
HIST 1301 - US History I 1763-1877
HIST 1302 - US History II Since 1877
Government/Political Science - 6 Hours:
POLS 2301 - Introduction to American Government I
POLS 2302 - Introduction to American Government II
Social and Behavioral Sciences - 3 Hours:
PSYC 2301 - General Psychology
Component Area Option - 6 Hours:
ENGL 1302 - Composition II
MATH 1342 - Statistics
Required Courses for Major
Communication Core - 30 Hours:
COMM 1370 - Communication Studies
COMM 1373 - Media Writing
COMM 1307 - Introduction to Mass Communication
COMM 1318 - Interpersonal Communication
Two From:
COMM 2331 - Broadcast Announcing
COMM 2335 - Argumentation and Critical Thinking
COMM 2341 - Performance Studies
COMM 3315 - Advanced Public Speaking
COMM 3340 - Interviewing
COMM 3385 - TV Writing and Performing
Three From:
COMM 3301 - Intercultural Communication
COMM 3370 - Psychology of TV and Film
COMM 3375 - Film Theory
COMM 3378 - Pop Culture Theories
COMM 4301 - Rhetorical Theory and Criticism
COMM 4310 - Communication Law
COMM 4320 - Nonverbal Communication
COMM 4381 - Political Communication
COMM 4383 - Persuasion
One From:
COMM 4340 - Organizational Communication
COMM 4390 - Communication Theory
Advertising Courses - 24 Hours:
COMM 2371 - Advertising Principles and Practices
COMM 3361 - Desktop Publishing
COMM 4365 - New Media and Publishing on the Web
COMM 3371 - Advanced Advertising
COMM 4380 - Advertising Campaign Strategies
ARTS 3352 - 3D Graphics
MKTG 3310 - Principles of Marketing
MKTG 4360 - Marketing Research
General Electives - 24 Hours:
ARTS 3351 - 2D Graphics
ECON 1301 - Principles and Policies
21 Hours Electives, 6-12 Advanced
Hours: 120
A bachelor of science degree in advertising communications from Lamar University can open doors for you in various types of companies and agencies. The employment of advertising and promotions managers as well as of marketing managers is expected to grow until 2020, and graphic design remains an ever-evolving field of growth and employment potential.
Career Areas
Marketing campaign strategies
Promotions
Marketing management
Design
Account management
Web content marketing
Health Center fee: 912 $ per year