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Social sciences and communication
Bachelor's Degree in Communication - Advertising
Bachelor's Degree in Communication - Advertising

Bachelor's Degree in Communication - Advertising

  • ID:LU10009
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (USD)

* Books and Supplies (approximate)

Estimated Total/program:
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60
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100
Visa
20
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1

Admission Requirements

Entry Requirements

Undergraduate Freshman:  If you are an international student who has never been enrolled at a post-secondary college or university, you must submit all required documents and show evidence of a cumulative 2.5 grade point average on all secondary school work.

International Undergraduate Transfer from a US Institution:
An international student who is currently enrolled at an accredited US college or university, and wishes to transfer to Lamar University must meet one of the following criteria:

  • 0-17 Credit hours: Must provide evidence of a 2.5 cumulative grade point average (CPGA) on all post-secondary school work. Must provide proof of English Language Proficiency via TOEFL or IELTS testing which must meet Lamar’s English Proficiency standards.

  • 18-48 Credit hours: Must provide evidence of a 2.5 CGPA and proof of English Language Proficiency. English Proficiency requirement may be waived with proof of completion of Comp I and Comp II with a grade of “B” or better on a 4.0 grade scale; or completion of 48 credit hours with a 2.5 CPGA.

  • Over 48 Credit hours: 2.0 CGPA and English Proficiency requirement are waived.

International Undergraduate Transfer from non-US Institutions:
An international student transferring from a non-US Institution must meet one of the following criteria:

  • 0-48 Credit hours: Must provide evidence of a 2.5 CGPA on all post-secondary school work. Must provide proof of English Language Proficiency via TOEFL or IELTS testing which must meet Lamar’s English Proficiency standards.

  • Over 48 Credit hours: 2.0 CGPA. Must provide proof of English Language Proficiency via TOEFL or IELTS testing which must meet Lamar’s English Proficiency standards.

English Requirements

English Proficiency Requirements

  • TOEFL Internet Based Total: 71

  • TOEFL Computer Based Total: 197

  • TOEFL Paper-Based Total: 527

  • IELTS Total: 6.0

  • Duolingo: 95

 

 

Course Information

Degree Description

The Lamar University Bachelor of Science Degree in Communication - Advertising Concentration is an interdisciplinary program between the College of Business and the Departments of Art and Communication. This program will give you a solid knowledge of business with the creation and placement of information designed to produce sales.

If you're a great listener and enjoy communications at every level, if you are energetic and can adapt to a continually changing work environment and if you have a talent for coming up with creative, artistic ways to express yourself, then Advertising Communication may be the field for you. Watch the faculty interview featuring Dr. Tyndall and students to learn more about the communication degree program.

Why Study Advertising Communication at Lamar?

As a graduate of the Bachelor of Science in Communication - Advertising Concentration at Lamar University, you will have a wide variety of career options and the skills necessary to become an account manager or planner, a creative director, media expert or interactive marketer.

You'll also be able to participate in the Lamar Advertising Federation! Throughout the academic year, AdFed students attend a variety of AAF student conferences across the nation. The pinnacle of the year is the National Student Advertising Competition, in which AdFed competes with teams from around to the nation to create a fully integrated marketing and advertising campaign for a real world client. Past clients inclu

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B.S. Communication - Advertising

General Education Core Curriculum 

Communication - 6 Hours:

ENGL 1301 - Composition I

COMM 1315 - Public Speaking I

Mathematics - 3 Hours from:

MATH 1332 - Contemporary Mathematics I

Life and Physical Sciences - 6 Hours from:

BIOL 1308 - General Biology (Non-Majors)

BIOL 1315 - Plants and Human Society (Non-Majors)

BIOL 2306 - Environmental Science

CHEM 1306 - Chemistry for Allied Health Sciences

CHEM 1308 - Biochemistry for Allied Health Sciences

CHEM 1311 - General Chemistry I

CHEM 1312 - General Chemistry II

GEOL 1390 - Introduction to Environmental and Physical Geology

PHYS 1305 - Elementary Physics I Lecture

PHYS 1307 - Elementary Physics II Lecture

PHYS 1311 -Introduction to Astronomy Lecture

SPSC 1301 - Space Exploration

Language, Philosophy and Culture - 3 Hours From:

DSDE 1374 - Intro to Deaf Studies

ENGL 2300 - Close Reading

ENGL 2310 - British Literature Before 1800

ENGL 2320 - British Literature After 1800

ENGL 2322 - British Literature

ENGL 2326 - American Literature

ENGL 2331 - World Literature

ENGL 2371 - Masterworks of Asian Literature

ENGL 2376 - African-American Literature

FREN 2312 - Intermediate French II

PHIL 1370 - Philosophy of Knowledge

PHIL 2306 - Ethics

SPAN 2312 - Intermediate Spanish II

Creative Arts - 3 Hours From:

ARTS 1301 - Art Appreciation I

ARTS 1303 - Art History I

DANC 2304 - Dance Appreciation

MUSI 1306 - Music Appreciation

MUSI 1309 - Jazz History and Appreciation

MUSI 1310 - History of Rock and Roll

COMM 1375 - Film Appreciation

COSC 1324 - Art of Computer Game Development

PHIL 1330 - Arts and Ideas

THEA 1310 - Introduction to Theatre

American History - 6 Hours from:

HIST 1301 - US History I 1763-1877

HIST 1302 - US History II Since 1877

Government/Political Science - 6 Hours:

POLS 2301 - Introduction to American Government I

POLS 2302 - Introduction to American Government II

Social and Behavioral Sciences - 3 Hours:

PSYC 2301 - General Psychology

Component Area Option - 6 Hours:

ENGL 1302 - Composition II

MATH 1342 - Statistics

Required Courses for Major

Communication Core - 30 Hours:

COMM 1370 - Communication Studies

COMM 1373 - Media Writing

COMM 1307 - Introduction to Mass Communication

COMM 1318 - Interpersonal Communication

Two From:

  • COMM 2331 - Broadcast Announcing

  • COMM 2335 - Argumentation and Critical Thinking

  • COMM 2341 - Performance Studies

  • COMM 3315 - Advanced Public Speaking

  • COMM 3340 - Interviewing

  • COMM 3385 - TV Writing and Performing

Three From:

  • COMM 3301 - Intercultural Communication

  • COMM 3370 - Psychology of TV and Film

  • COMM 3375 - Film Theory

  • COMM 3378 - Pop Culture Theories

  • COMM 4301 - Rhetorical Theory and Criticism

  • COMM 4310 - Communication Law

  • COMM 4320 - Nonverbal Communication

  • COMM 4381 - Political Communication

  • COMM 4383 - Persuasion

One From:

  • COMM 4340 - Organizational Communication

  • COMM 4390 - Communication Theory

Advertising Courses - 24 Hours:

COMM 2371 - Advertising Principles and Practices

COMM 3361 - Desktop Publishing

COMM 4365 - New Media and Publishing on the Web

COMM 3371 - Advanced Advertising

COMM 4380 - Advertising Campaign Strategies

ARTS 3352 - 3D Graphics

MKTG 3310 - Principles of Marketing

MKTG 4360 - Marketing Research

General Electives - 24 Hours:

ARTS 3351 - 2D Graphics

ECON 1301 - Principles and Policies

21 Hours Electives, 6-12 Advanced

Hours: 120

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

A bachelor of science degree in advertising communications from Lamar University can open doors for you in various types of companies and agencies. The employment of advertising and promotions managers as well as of marketing managers is expected to grow until 2020, and graphic design remains an ever-evolving field of growth and employment potential.

Career Areas

  • Marketing campaign strategies

  • Promotions

  • Marketing management

  • Design

  • Account management

  • Web content marketing

Ability to settle

Overseas Student Health Cover

Health Center fee: 912 $ per year

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