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Business, Management and Economics
Bachelor’s in International Hospitality Business (Specialize in Luxury Brand Strategy)
Bachelor’s in International Hospitality Business (Specialize in Luxury Brand Strategy)

Bachelor’s in International Hospitality Business (Specialize in Luxury Brand Strategy)

  • ID:GIHE410001
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (CHF)

  • Application Fee:CHF275.00
  • TuitionFee/Year:CHF45,000.00
  • LivingFee/Year:CHF13,571.43
  • InsuranceFee/Year:CHF1,700.00
  • Application Fee:CHF275.00
  • TuitionFee/Year:CHF45,000.00
  • LivingFee/Year:CHF13,571.43
  • InsuranceFee/Year:CHF1,700.00
Estimated Total/program:
CHF211,912.51
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry Requirements

  • Minimum age: 17.5 years old at the start of the program.
  • Education: You must have completed senior secondary education with a diploma (IB diploma, Maturité, Abitur, French Bac, 2 A-levels, high school diploma or equivalent).

English Language Requirements

If English is not your first language, or if you have not spent the last two years* studying in a school where English is the primary language of instruction, please enclose a copy of one of the following:

  • International English Language Test (IELTS)**: 5.5 overall (min. 5.0 in any subcomponent)
  • Test of English as a Foreign Language (TOEFL): Internet-based 70 or paper-based 525
  • First Cambridge Exam: Grade C
  • For London campus admissions, same as above, except Non-EU or EEA passport holders will need to undertake IELTS UKVI: 5.5 overall and min. 5.5 in any subcomponent. 

NOTE:

  • All English certificates must have been issued in the 12 months prior to admission. Glion offers an Intensive Hospitality English Language Program (IHELP). If your English level does not meet the levels indicated above, then please contact us for more information.
  • *English certificates may also be required by our authorities for permit purposes.
  • **Only tests taken/issued in an official IELTS testing center are accepted.

Course Information

Our Bachelor’s degree is the perfect preparation for high-level leadership careers not just in the global hospitality industry, but also any customer-facing business where professional behavior and soft skills are prized. The curriculum features applied practical and academic learning, with two professional internships and the opportunity to choose a final semester specialization.

Specialize in Luxury Brand Strategy

Luxury hospitality has never been more relevant to the wider luxury sector than it is today, with its focus on delivering exceptional personal service and creating memorable experiences for clients and guests. Ranging from boutique hotels to palaces, from luxury travel and cruises to spas, and from gastronomy to fine wines and spirits, experiences continue to be the growth area within the luxury industry. Understanding luxury and the strategy of luxury brands provides a foundation for a career not only in the luxury and hospitality industries, but far beyond.

More Information: Click here

Semester 1

HOSPITALITY EXCELLENCE (PRACTICAL ARTS)

  • Luxury Hospitality Branding and F&B Trends
  • Themed Cuisine & Modern Pastry
  • Contemporary Gastronomy
  • Food and Beverage Concepts
  • The Universe of Wine by Paolo Basso
  • Mixology and Cocktail Masterclass
  • Front Office and Hotel Operations Business
  • Communication or Business English
  • MasterClass in Luxury Gastronomy and Hospitality in Switzerland

Semester 2

PROFESSIONAL IMMERSION – INTERNSHIP

  • Practical Arts Reflection on Practice

Semester 3

HOSPITALITY FUNDAMENTALS

  • Hospitality Marketing
  • Essentials
  • Hospitality Financial Accounting
  • Professional Communication and Academic Writing
  • People and Performance in the Workplace
  • Applied Mathematics and Statistics in Hospitality Business
  • IT Business Tools
  • General Education Elective

Semester 4

HOSPITALITY MANAGEMENT

  • Sales and Digital Marketing in Hospitality
  • Managerial Accounting
  • Management of Rooms
  • Economics for Hospitality and the Tourism Industry
  • Hospitality and Events Operations
  • Management of Food and Beverage
  • General Education Elective

Semester 5

MANAGEMENT PRACTICE – INTERNSHIP 

  • Reflection on Management Practice

Semester 6

INTEGRATIVE BUSINESS STRATEGIES

  • Business Development and Strategy
  • Corporate Finance
  • International Law and Risk Management
  • Revenue Management and Distribution Management
  • Human Resources Talent Management
  • Business Ethics and Corporate Social Responsibility
  • Business and Academic
  • Research Methods

Semester 7

SPECIALIZATION & BUSINESS PROJECT

  • Analyzing the Economics of the Luxury Sector
  • Building a Brand Identity for Luxury Goods and Services
  • Leveraging the Marketing Mix in Luxury Industries
  • Achieving Service Excellence in the Luxury Sector
  • Creating Branded Experiences in the Luxury Sector
  • Specialization-based Field Trip
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Pre Courses

No Course!
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Pathway Courses

No Course!
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Career Opportunity

Career Opportunity

Career Opportunities

  • Brand or marketing manager
  • Guest relations or concierge manager
  • Customer service manager
  • Public relations executive

Ability to settle

Overseas Student Health Cover

Health and accident insurance: CHF 5,950 for Total BBA

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