Our three-year Business Management with Marketing BSc(Hons) will help you to develop specialist marketing expertise underpinned by up-to-date business skills and knowledge.
You'll gain an understanding of key business and marketing functions and an appreciation of the influences that drive business and marketing decisions.
You can explore marketing topics including marketing communications, planning and strategy, market research, consumer psychology, and international and cross cultural marketing.
At the end of your first year you can choose to continue with a Business Management with Marketing BSc(Hons), or to specialise in one of the following areas:
Business Management BSc(Hons)
Business Management with Economics BSc(Hons)
Business Management with Finance BSc(Hons)
Business Management with Human Resource Management BSc(Hons).
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Year 1
All our Business Management degrees share the same first year core modules, giving you a broad understanding of business principles. Core modules include aspects of economics, marketing, HR, organisational behaviour and finance, to give you a broad understanding of business principles and practice. You can then choose to specialise from year 2.
Modules
Modules
Business Economics
Principles of Marketing
Organisational Behaviour and Human Resource Management
Financial Knowledge and Skills for Business
Enterprise Project and Skills
Managing Systems and Operations
Year 2
From your second year, through the module choices you make, you can either continue along the business management with marketing degree route, or specialise in HR, finance, or economics.
Modules
International Business Analysis
Law for Marketing
Business Problem Solutions
Marketing and Responsibility
Options*
Creativity in Enterprise
Working in the Voluntary Sector
Understanding Finance Theory and Practice
Personal Financial Planning
Leadership and Change Initiatives in an International Context
Gamification
Sustainable Operations and Procurement
Managing Information Systems
Digital Marketing
Business Operations and Systems
Design and Innovation
Content, Copy and Creative
Final year
You will also be able to tailor your course to your interests through option modules, including financial markets, international business, and corporate social responsibility.
Modules
Applied Strategy
Managing and Developing People
Developing Professional Practice in Business
Options*
Retail Marketing and Distribution
Marketing Communications 1 and 2
Marketing Planning and Strategy
Futurism for Marketers
Customer Relationship Management and Services Marketing
Consumer Psychology
Social Marketing
Researching Contemporary Issues in Marketing
Marketing Across Cultures
Small Business and Entrepreneurship
Social Enterprise: New Business Planning
The Digital Economy
Game Theory in Economics, Finance and Business
Financial and Capital Markets
Digital Marketing
Business Ethics and Corporate Social Responsibility
Behavioural Economics
Globalisation and International Markets
Researching Contemporary Issues in Finance
International Finance
Financial Management
Understanding Employee Relations
Supporting your employability
Outside of your course, our Careers Service is here to support you as you discover (and re-discover) your strengths and what matters to you. We are here for you throughout your university journey as you work towards a fulfilling and rewarding career.
Connect with our careers team
Find part-time work that you can combine with your studies.
Find, or be, a mentor or get involved with our peer-to-peer support scheme.
Develop your business ideas through our entrepreneurial support network.
Get professional advice and support with career planning, CV writing and interview top tips.
Meet potential employers at our careers fairs.
Find rewarding volunteering opportunities to help you discover more about what makes you tick, and build your CV.
Whatever your career needs, we are here to help. And that's not just while you are a student, our support carries on after you've graduated.
Insurance – Single: 300 GBP per year
