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Arts
Creative and Cultural Industries: Design Marketing BA (Hons)
Creative and Cultural Industries: Design Marketing BA (Hons)

Creative and Cultural Industries: Design Marketing BA (Hons)

  • ID:KU440040
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
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1

Admission Requirements

Entry Requirement

English Requirement

Academic IELTS of 6.0, with no element below 5.5.

Other Requirements

All application forms and personal statements will be read and considered and selected candidates invited for an interview. We are looking for creative, critical and ambitious students.

The Course Leader would like to see evidence of your creative practice and/or evidence of your interest in creativity - this can be your instagram, Youtube channel, TikTok etc as well as a more traditional portfolio. You can include drawings, photographs, comics, animation, videos, graphics, storyboards, prototypes etc - think about how you can demonstrate your creativity / interest in creativity for this course.

We are keen to encourage students from a diverse range of backgrounds. Mature students and those with non-standard qualifications are welcome to apply and will be given the opportunity to meet with the course team to explore suitability and expectations.

We are also looking for potential and applicants who do not meet the formal entry criteria may be considered if the course team judges the application demonstrates additional strengths or alternative evidence, for example related academic or work experience, the quality of the personal statement, a portfolio of practical work, a strong academic or professional reference, or a combination of these.

Course Information

This course prepares you for a career in exhibitions and events in the creative industries. You will develop practical and analytical skills for the curation, conception, resourcing, marketing and budgeting of an exhibition or event.

You will learn to visualise, collaborate, experiment and project manage as you work on real-world projects with other students and industry professionals. You will also develop your knowledge of the creative industries, exploring topics such as design thinking, branding and strategy for creative organisations. You will have creative freedom and be encouraged to undertake non-commercial creative projects.

The course also offers opportunities to work on live projects with creative companies and institutions, as well as alongside your classmates in our student-powered creative agency, Studio KT1. 

Throughout the course you'll also develop the commercial and organisational skills and understanding needed to work effectively in the Creative and Cultural sector.

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Modules

In your first year, you'll do two 60 credit modules; four 30 credit modules in the second year, and a combination of one 60 credit and two 30 credit modules in the final year.

Year 1

Year 1 is common to all our creative and cultural industries courses. You will explore visual communication techniques, use of design software, storytelling and design thinking. You will learn individually and as part of a team of creative partners and professionals. You will examine the management and strategy of creative enterprises, and the history and development of art and design practice.

Core modules

  • Visual Narratives & Design Thinking: Creating compelling stories, creative problem solving

  • History & Context of the Creative Industries: Content, critique & competition

Year 2

You will study the principles and skills of design and marketing communications in depth. You will focus on user experience, especially the digital journeys of customers. You will also learn design and prototyping software for website and app development. You will study conceptualisation and visualisation, visual narratives and storyboarding, artwork commission, branding, entrepreneurship, managing risk, project management and strategy.

You can choose to apply for a summer internship at the end of Year 2 to gain valuable experience and increase your employability.

Core modules

  • Design Marketing 1

  • Customer Mindfulness

  • Creative Project Management

  • Live case study

Year 3

You will study cultural entrepreneurship and explore ways of building a sustainable independent career. You will further your knowledge and skills in the ideation and execution of digital marketing materials 

The major project in your final year will be a visual project, business or marketing plan, or consultancy project for a company. 

You will research and identify a current marketing issue and provide visual communication solutions that are tailored for the chosen audience. You will be challenged and guided by your supervisors to achieve your potential.

Core modules

  • Design Marketing 2

  • Culturepreneurship

  • The Major Project

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Pre Courses


 

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Pathway Courses

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Career Opportunity

Career Opportunity

This degree prepares you for a career in a design agency or similar creative organisation. Once you graduate, you will be ready to apply your commercial expertise to the creative industries, combining your understanding of the values of design and knowledge of commercial practices.

Ability to settle

Overseas Student Health Cover

Insurance - Single: 300 (£) per year

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