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Digital Marketing and Analytics - MSc
Digital Marketing and Analytics - MSc

Digital Marketing and Analytics - MSc

  • ID:UOK440353
  • Level:Master's Degree
  • Duration:
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Admission Requirements

Entry Requirement

A good honours degree (minimum 2:2) from the UK or an equivalent internationally recognised qualification in a business, management or marketing related discipline.

All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications. 

English Requirement

IELTS (including IELTS Indicator)

  • 6.5 overall (with a minimum of 6.0 in R&W; 5.5 in S&L)

PTE Academic

  • 62 overall with 60 in each subtest

CAE/CPE

  • 176 overall (with a minimum of 169 in R&W; 162 in S&L)

TOEFL iBT

  • 90 overall (with a minimum of 22 in R; 21 in W; 17 in L; 20 in S

 

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Course Information

Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.

This programme is delivered by the world-renowned Kent Business School (KBS). You learn up-to-date practices in key digital marketing disciplines, including:

  • digital marketing strategy and communications

  • consumer insight research

  • web design and web analytics

  • social media strategy, management and campaigns

  • social media engagement and analytics

  • data mining and analytics techniques for marketing

Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to pursue a career in digital marketing and data analytics.

10 Week and 6 Week Pre-sessional courses in Medway for students wishing to progress to degree programmes delivered in Medway.

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Modules

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Career Opportunity

Career Opportunity

You gain much more than an academic qualification when you graduate from Kent Business School – we enhance your student experience and accelerate your career prospects.

In today’s business climate employers are increasingly demanding more from new employees, we are therefore proud that they continually target our graduates for their organisations across the globe. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.

From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace.

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