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Digital Marketing
Digital Marketing MSc 1 Year Full-Time
Digital Marketing MSc 1 Year Full-Time

Digital Marketing MSc 1 Year Full-Time

  • ID:NU440058
  • Level:Master's Degree
  • Duration:
  • Intake:

Fees (GBP)

* advised books

Estimated Total/program:
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Admission Requirements

Entry Requirements

Course Information

As the digital era develops and our reliance on digital technology increases, so does the need for marketing professionals to develop, innovative digital and online marketing strategies to ensure businesses remain competitive and implement successful digital marketing campaigns.

Our one-year, industry recognised postgraduate MSc Digital Marketing course focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness. 

Our Digital Marketing masters also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication. The course also covers themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.

During your time on the MSc Digital Marketing, you will cover a range of practical digital marketing topics, which includes:

  • Search Engine Optimisation (SEO)
  • Pay-Per-Click (PPC) advertising
  • Content Marketing
  • Conversion Rate Optimisation (CRO)
  • Social Media Strategy
  • Paid Facebook Advertising
  • Google Analytics and Search Console
  • Google Tag Manager
  • Google Data Studio

Regardless of the topic, you will be given a firm grasp of the subject, through a mix of lectures, seminars, and practical workshops that utilise real data.

This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), two of the world's leading professional bodies in the marketing field. The accreditation's provide the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway. 

More info: click here


Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

Year 1
BM9706 -
Marketing Metrics and Analysis (Core,20 Credits)
BM9718 -
Research Methods and Analytics for Business Practice (Core,20 Credits)
GA7000 -
Academic Language Skills for Postgraduate Business Students (Core – for International and EU students only,0 Credits)
HR9737 -
Leadership and Management Development (Core,20 Credits)
MK9700 -
Strategic Marketing in the Digital Era (Core,20 Credits)
MK9701 -
The Digital Customer Journey: Data, Profiling and CRM (Core,20 Credits)
MK9702 -
Digital Campaign Management and Media (Core,20 Credits)
NX0477 -
NBS Masters Consultancy Project (Optional,60 Credits)
NX0480 -
The Newcastle Business School Masters Dissertation (Optional,60 Credits)
NX9734 -
Masters' Management Enquiry (Optional,60 Credits)

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

  • This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.
  • Some employers require completion of a two-year master’s and this course will meet their requirement.
  • This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

Ability to settle

Overseas Student Health Cover

Insurance Single: 300 GBP/year

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