As the digital era develops and our reliance on digital technology increases, so does the need for marketing professionals to develop, innovative digital and online marketing strategies to ensure businesses remain competitive and implement successful digital marketing campaigns.
Our one-year, industry recognised postgraduate MSc Digital Marketing course focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness.
Our Digital Marketing masters also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication. The course also covers themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.
During your time on the MSc Digital Marketing, you will cover a range of practical digital marketing topics, which includes:
- Search Engine Optimisation (SEO)
- Pay-Per-Click (PPC) advertising
- Content Marketing
- Conversion Rate Optimisation (CRO)
- Social Media Strategy
- Paid Facebook Advertising
- Google Analytics and Search Console
- Google Tag Manager
- Google Data Studio
Regardless of the topic, you will be given a firm grasp of the subject, through a mix of lectures, seminars, and practical workshops that utilise real data.
This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), two of the world's leading professional bodies in the marketing field. The accreditation's provide the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway.
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Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.
Marketing Metrics and Analysis (Core,20 Credits)
Research Methods and Analytics for Business Practice (Core,20 Credits)
Academic Language Skills for Postgraduate Business Students (Core – for International and EU students only,0 Credits)
Leadership and Management Development (Core,20 Credits)
Strategic Marketing in the Digital Era (Core,20 Credits)
The Digital Customer Journey: Data, Profiling and CRM (Core,20 Credits)
Digital Campaign Management and Media (Core,20 Credits)
NBS Masters Consultancy Project (Optional,60 Credits)
The Newcastle Business School Masters Dissertation (Optional,60 Credits)
Masters' Management Enquiry (Optional,60 Credits)