This is a unique Graduate Diploma in Creative Industries for media, marketing and creative professionals wishing to substantially reorient, enhance or develop their current skills to respond to the challenges and opportunities in the creative industries. To prosper in the current era, which is characterised by the breakdown of traditional media silos, and the transformation of media production and consumption practices, media professionals are now required to understand and connect with their audiences across broadcast, online, mobile and other channels and to integrate new platforms and social media into their mix.
The Graduate Diploma comprises 80 credit points of study either part time or full time. You will develop advanced strategic thinking capacity, build skills and resources, and explore the specifics of innovation in the creative industries. You will also learn how to leverage these skills and capacities in a range of environments: commercial, government, and third sector. You will extend your experience portfolio, building advanced capacities in creative/conceptual enterprise, strategic communication, new research methodologies and media production. There are opportunities to develop high-level strategic plans for real-world organisations, to deliver a multi-platform/convergent media product and to intern professionally in the field. From mobile to social media, from gaming to strategic communication, you will acquire a thorough knowledge of methodologies and trends in the creative industries.
This course is designed for professionals interested in an advanced introduction to the design and planning of media projects.
The Graduate Diploma in Creative Industries is designed for communication-based or corporate professionals interested in an advanced introduction to the design and planning of media projects in the area of convergent media technologies.
You will exit this course with a media portfolio and conceptual background on the design of a cross media platform product.
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