A good UK honours degree or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.
IELTS 6.5 or equivalent.
The MSc in International Marketing provides a specialised education in the international and intercultural aspects of marketing. It offers an excellent primer on the subject for students interested in the challenges of conducting business in an increasingly globalised world. The course equips you with a thorough, general preparation in international marketing strategy, and a unique offering of a rigorous introduction to the history, ethics, and politics of international marketing practice. This in turn, will inform your understanding of how international business is conducted at present, and is likely to change in the future. Ultimately, the course questions the idea that contemporary marketers ever work in a 'closed cultural context', and thus makes a strong case for the importance of an intercultural approach for all types of business.
The modules offered will provide you with a comprehensive introduction to the subject and on advanced matters of strategy and communications in intercultural contexts. You will have the opportunity to develop international marketing plans for existing firms in developed and emerging market contexts.
The course will equip you with the knowledge and competencies to critically engage with theories and practices of international marketing firms, as well transferable skills including communication, problem-solving, team-working, and the ability to conduct independent research.
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Semester 1
In semester one, you will cover the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. You will also look at traditional and contemporary motivations for internationalising business, and the different commercial forms and strategies that result from this.
Principles of Marketing
Foundations of International Marketing
Semester 2
In semester two, you will focus on marketing research practices and methods. Your second core module will involve active engagement with industry and the development of international marketing plans.
Core modules
Research Methods for Marketing
Strategies for International Marketing
Option modules
Choose one option module from:
Dissertation
Advanced Issues in Marketing
Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.
Our MSc International Marketing's emphasis on general principles that can be flexibly applied provides an excellent preparation for students from any part of the world, interested in working in any international or cross-cultural context.
OSHC - $12276 GBP / per year
