University of Leicester Background Image
Image of University of Leicester
International Marketing MSc
International Marketing MSc

International Marketing MSc

  • ID:UOL400213
  • Level:Master's Degree
  • Duration:
  • Intake:

Fees (GBP)

Estimated Total/program:
Accept letter

Admission Requirements

Entry Requirements

  • A good UK honours degree or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.

English Requirements

  • IELTS 6.5 or equivalent.

Course Information

The MSc in International Marketing provides a specialised education in the international and intercultural aspects of marketing. It offers an excellent primer on the subject for students interested in the challenges of conducting business in an increasingly globalised world. The course equips you with a thorough, general preparation in international marketing strategy, and a unique offering of a rigorous introduction to the history, ethics, and politics of international marketing practice. This in turn, will inform your understanding of how international business is conducted at present, and is likely to change in the future. Ultimately, the course questions the idea that contemporary marketers ever work in a 'closed cultural context', and thus makes a strong case for the importance of an intercultural approach for all types of business.

The modules offered will provide you with a comprehensive introduction to the subject and on advanced matters of strategy and communications in intercultural contexts. You will have the opportunity to develop international marketing plans for existing firms in developed and emerging market contexts.

The course will equip you with the knowledge and competencies to critically engage with theories and practices of international marketing firms, as well transferable skills including communication, problem-solving, team-working, and the ability to conduct independent research.

More Info: click here

Semester 1

In semester one, you will cover the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. You will also look at traditional and contemporary motivations for internationalising business, and the different commercial forms and strategies that result from this.

  • Principles of Marketing

  • Foundations of International Marketing

Semester 2

In semester two, you will focus on marketing research practices and methods.  Your second core module will involve active engagement with industry and the development of international marketing plans.

Core modules

  • Research Methods for Marketing

  • Strategies for International Marketing

Option modules

Choose one option module from:

  • Dissertation

  • Advanced Issues in Marketing

See moreSee less

Pre Courses

No Course!
See moreSee less

Pathway Courses

No Course!
See moreSee less

Career Opportunity

Career Opportunity

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

Our MSc International Marketing's emphasis on general principles that can be flexibly applied provides an excellent preparation for students from any part of the world, interested in working in any international or cross-cultural context.

Ability to settle

Overseas Student Health Cover

OSHC - $12276 GBP / per year

Same Courses

Close search