A/AS-levels: ABB. All subjects accepted. Two AS-levels may be considered in place of one A-level.
EPQ with A-levels: BBB + EPQ at grade B
GCSE: Maths and English Language at grade C (4).
Access to HE Diploma: Pass relevant diploma with 45 credits at Level 3, including 30 credits at Distinction
International Baccalaureate: Pass Diploma with 30 points overall with a minimum of grade 4 in SL Maths Analysis and Approach, grade 3 in HL Maths or grade 5 in SL Maths Application and Interpretation if not held at GCSE.
BTEC Nationals: Full Diploma with DDM, Diploma in Business preferred.
IELTS 6.5 or equivalent.
Be among the first to study at our new £16 million Brookfield campus, with state-of-the-art learning and facilities exclusive to Leicester School of Business students.
Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.
This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.
Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators.
Our Marketing BA is accredited by the Chartered Institute of Marketing. You can take advantage of the module exemptions during or up to five years after graduating with a 2:2 classification or higher. All you have to do is sign up as a studying member with CIM and pay for your assessment fees on existing modules.
In addition all of our management degrees are dual accredited with ILM, the UK's leading Leadership and Management Awarding Organisation. This means you can gain ILM's Level 4 Award in Leadership and Management subject to passing the relevant modules.
UCAS code: N500
More Info: click here
Year 1
Your first year is designed to provide you with a solid foundation in the study of managerial practices and their related functions, such as human resource management and marketing, as well as an appreciation of the broader context in which these activities take place in society.
Core modules
Introduction to Management
Business Finance and Reporting
Business, Economy and Society
Managing Human Resources
Managing Digital Technologies
Principles of Marketing
Enterprise in Practice
Option modules
Choose one option module from the following:
Contemporary Issues in Business and Management
The Future of Work
Consumers, Brands and Digital Marketing
Year 2
Your second year will provide you with advanced learning in digital communications and branding techniques of marketing practice. You will also have the opportunity to engage in applied study through a live consultancy challenge.
Modules
Consumer Behaviour
Strategic Brand Management
The Business Environment
Strategy
Consultancy Challenge
Marketing Intelligence
Marketing Communications and Digital Media
Corporate Social Responsibility: Theory and Practice
Year Abroad or Year in Industry (optional)
On a ULSB course you have the option of spending your third year gaining work experience on an industry placement or studying abroad at one of our partner institutions. Alternatively you can continue studying and complete your degree in three years.
Final Year
Core modules
Business Ethics
International Marketing
Research Methods
Plus either Dissertation (Marketing) or Business Project (Marketing)
Option modules
Choose one option module from:
Business in the Digital Economy
Cyberpsychology at Work
Crisis Management
Place, Branding and Tourism
The Management and Shaping of Innovation
Power at Work
Employment Relations in the Global Economy
Plus two option modules from:
Critical Analysis for Management
Ecology and Sustainability: Contemporary Issues
Managing Knowledge in Organisations
Services Marketing
The Production and Consumption of Culture
Strategic Human Resource Management
Whether you want to reach the top in an organisation, start your own business or make a difference in the voluntary sector, there are specially designed programmes and activities at Leicester that will support you in gaining the right skills, experiences and exposures you need. Employability is embedded in our courses with all offering a year in industry opportunity. In addition, the School of Business has a dedicated Careers Team who work to make sure you get support to achieve your aspirations.
We work with the Leicester Innovation Hub in launching great ideas and providing dedicated incubation and innovation space, making it easier for both students and companies to utilise innovation support, expertise and facilities. We also have a student entrepreneurship academic lead who provides links with our students and the Innovation Hub. Support is available through the innovation hub not only whilst you study with us but also after you graduate.
OSHC - $12276 GBP / per year
