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Join our stimulating MSc Marketing course and tailor your course to suit your needs. Explore the fundamental principles of marketing alongside contemporary issues – how much budget should really go into content? Can big data turn marketing into a science? How have newcomers like Lidl and Aldi shaken up the UK retail sector? This Masters will allow you to pursue your interests and specialise in an area of your choice.
You will develop a sophisticated understanding of the central role marketing plays in contemporary business strategy. Whether you have an undergraduate business background or not, this specialist Masters will equip you with advanced marketing knowledge and the key management capabilities that will ensure you make an immediate impact in the workplace.
Our MSc Marketing course is taught by academics at Newcastle Business School, which is double AACSB accredited in business and accounting and reflects the international reputation of our research as well as the passion of our teaching staff. You will be part of a vibrant business community, where you will be encouraged to engage with staff research throughout your course. You will also benefit from access to our valuable network of external partners and contacts.
In the second semester of year 2 of this programme you will choose to complete either a Master’s Internship or Master’s Study Abroad module. If you choose the internship option, we will work with you to secure an internship opportunity relevant to the industry sector you are most interested in. If you choose the study abroad option, we have an extensive network of high ranking academic institutions for you to choose from to complete the Study Abroad module.
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We are currently reviewing modules which provide opportunities to work with industry to gain real experience. Modules will be updated in due course.
Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.
Year 1
BM9718 -
Research Methods and Analytics for Business Practice (Core,20 Credits)
GA7000 -
Academic Language Skills for Postgraduate Business Students (Core – for International and EU students only,0 Credits)
HR9737 -
Leadership and Management Development (Core,20 Credits)
MK9705 -
Strategic Marketing for Sustainable Competitive Advantage (Core,20 Credits)
MK9706 -
Marketing Research and Analytics (Core,20 Credits)
MK9707 -
Branding (Optional,20 Credits)
MK9708 -
Contemporary Issues in Consumer Behaviour (Optional,20 Credits)
MK9709 -
Global Consumers and Marketplaces (Optional,20 Credits)
Year 2
NX0470 -
Applied Management Work Investigation (Optional,60 Credits)
NX0478 -
Masters' Study Abroad (Optional,60 Credits)
NX0479 -
Business Clinic PG Group Consultancy Project (Optional,60 Credits)
NX0480 -
The Newcastle Business School Masters Dissertation (Optional,60 Credits)
NX9734 -
Masters' Management Enquiry (Optional,60 Credits)
On completion of the course, you will have a broad understanding of strategic marketing as well as valuable expertise in your chosen pathway.
You will have strong emotional, cultural and business intelligence, allowing you to excel in decision-making, information handling and project management. These attributes will make you a strong candidate for management positions within marketing. You’ll also be equipped to enter a consultancy role, or to undertake further research either within or outside of Higher Education.
Newcastle Business School is partnered with the Chartered Institute of Marketing (CIM), and our existing marketing courses are accredited under the CIM’s Graduate Gateway, allowing students the opportunity to undertake professional examinations upon completion of their course. Taking your skills to the next level with a Marketing Masters from Northumbria will help you stand out from the crowd when seeking professional employment.
Insurance Single: 300 GBP/year
