Level of English required for admission to specialisation course: TOEIC 780 / IELTS 6 / IBT 85 (Applicants with at least one year of study or professional experience in an English-speaking country are exempt). Providing a score of English is not mandatory to apply for the MSc pathway course. An official proof of English level will however be required to progress to the 2nd year of the MSc course.
Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.
It was with these changes in mind that we designed the MSc Marketing & Brand Management, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”.
Working with businesses, they take our current state of knowledge forward in the marketing field, and involve students in their research. Companies are involved in the joint-creation of the programme at several levels: some are involved in managing the programme via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.
They all share the same aim: to help future graduates to be at the very pinnacle of their ability and to succeed in their future careers.
At KEDGE, we strongly believe that students shouldn’t abandon their education projects because of funding problems. This is why we have launched a financial support plan aimed specifically at helping international students:
- Students applying before the 28 February 2019 will automatically be granted an Early Bird discount of 10%.
- We also offer a range of cumulative scholarships based on the candidate's academic level in order to support the high-profile candidates: Achievement scholarship (15%) and Academic Excellence (20%).
Brand manager / Customer experience manager / Product manager / Research officer / Category manager / Trade marketing manager / Project Manager / Key account manager / Business engineer / Head of development / Sales, Agency, Regional manager / Sales manager / Strategic customer manager / Sales area manager / Regional director / Sales Director / Global account manager / Business marketing manager / Business developer / Sector leader / Event project manager
€ 28 - 33,000
first job average salary
Accor, Adidas AG, Chanel, Christian Dior Couture, Clarins, CMA CGM, Corio France, Danone, Décathlon Promiles SNC, Dentsu Aegis Network, Euro RSCG C&O, Eurocopter, Eurosport International SA, Eurosport SAS, FFF (French Football Federation), FFT (French Tennis Federation), FIA (International Federation of Automobiles), France Telecom, Gemalto, Generali France, Groupe Auchan, Groupe Oreca, Havas Média France, High Co, Hilti, Le Coq Sportif, Lectra, Ligue Nationale de Rugby, L’Oréal, Nike France, Numericable, Olympique de Marseille, PMU, Procter & Gamble, Publicis Dialog, Puma France SAS, RMC, Rolex France SAS, RTL Groupe, Safim, Shark, Smurfit Kapppa, Société Générale, Toyota France, UEFA, Universal Music France, Wuerth