Marketers help to add value to the customer experience and build relationships between consumers and organisations. They skilfully position brands and products to better place and promote them in market. This requires great skill and knowledge about the way marketing works. Deakin’s Master of Marketing focuses on practical learning, and provides opportunities for you to try your hand at managing a team to deliver marketing solutions with competing deadlines. The program offers skills in market insight, integrated marketing communication, marketing analysis, services marketing, online and international marketing.
- Customer and digital marketing analytics
- Public relations and image marketing
- Research project