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MSc Marketing
MSc Marketing

MSc Marketing

  • ID:UU440020
  • Level:Master's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (GBP)

  • TuitionFee/Year:£11,250.00
  • LivingFee/Year:£12,000.00
  • InsuranceFee/Year:£300.00
  • TuitionFee/Year:£11,250.00
  • LivingFee/Year:£12,000.00
  • InsuranceFee/Year:£300.00
Estimated Total/program:
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Admission Requirements

Entry requirements

Applicants must hold at least:

  • A 2:2 (second class) honours degree or International equivalent

In exceptional circumstances, if you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.

Alternatively, you may be eligible to study our Extended MSc International Business which integrates our Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary). Upon successfully completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression on to the MSc International Business.

English language requirements

Applicants must satisfy our general entry requirements as well as meeting specific requirements.

  • You will need to provide evidence of competence in written and spoken English (GCSE grade 4 – previously grade C – or equivalent).

The general entry requirements are any of the following:

  • IELTS 6.0 with no band score less than 5.5, or equivalent
  • HKDSE English Language – Grade 4 overall with no less than 3 in any of the 4 sub skills
  • Indian Standard XII English – Minimum of 70% (in Central Board of Secondary Education (CBSE) or Indian Certificate in Secondary Education (ICSE) only)
  • WAEC – C6

If you do not have the required IELTS, you may be eligible to study on our Pre-Sessional programmes.

Course Information

The overall aim of the MSc Marketing course is to provide an academically challenging, intellectually stimulating programme of study that educates, develops and enhances the professional competence of students of marketing and business.

The course is designed to help build your knowledge, transferable skills and capabilities to prepare you for middle and senior appointments within public, private and social economy sectors in the global business arena.

This programme is also available as MSc Marketing with Advanced Practice, which includes either an internship or project.

The aims of this course are to:

  • Provide an advanced study of business and management with a particular focus on marketing
  • Prepare you for a career in marketing and business by building the transferable skills necessary for marketing management at a variety of levels
  • Develop your ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice
  • Enhance your lifelong learning skills and personal development to work with self-direction and originality and to contribute to business and society at large
  • Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems
  • Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues
  • Acquire the skills necessary to conceive, design and implement a substantial research project
  • Cultivate highly developed lifelong learning skills and an appreciation for continuing personal and professional development, through self-directed and reflective learning

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All modules are core.

Foundations in Management – 20 credits

The aim of this module is to provide students with a framework of knowledge from which they can understand and critically analyse the strategic goals of management, appropriate organisational structures and management’s role in delivering strategic goals, as well as identify suitable strategies to enable organisational growth.

Strategy and Innovation – 20 credits

This module serves to raise students’ awareness of the theories and practices of strategic management. While the module covers a range of strategic issues relating to the ethos of organisational planning and sustainability, it also places emphasis on recognising and capitalising on competitive business opportunities through the lens of innovation.

Marketing Management – 20 credits

The aim of this module is to reflect the ethos of creating a collaborative learning ecosystem wherein issues are explored at the student, practitioner and academic interface. Outcomes of this research-driven approach to teaching, learning and assessment offer commercial relevance and impact.

Global Marketing – 20 credits

This module focuses on themes of internationalisation and issues including government policy, market entry modes and exporting. You will be able to advance your understanding of the challenges faced while operating in an international marketing environment.

Digital Marketing Communications – 20 credits

This module enables you to gain theoretical and practical insights into the ways in which SMEs approach marketing in a digital world. You will discover the importance of social media marketing to enhancing the technological and global dimensions of strategic marketing in small and larger firms alike.

Marketing Analytics – 20 credits

This module provides students with an understanding of qualitative and quantitative data analysis methods in order to conceptualise and develop a project portfolio. It enables students to develop digital literacy skills in order to collect, analyse and report on data from a variety of digital sources.

Entrepreneurial Marketing – 20 credits

The Entrepreneurial Marketing module allows you to review, reflect on, and critically evaluate marketing theories through the lens of the entrepreneurial manager. You will discover why marketing is a core but largely undervalued component of new venture creation.

Applied Marketing Project – 40 credits

This module enables students to apply knowledge and skills acquired throughout the course to an organisational issue or problem. This follows from Marketing Analytics module and feeds into developing skills of a Marketing Consultant.

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

  • Upon successful completion of this course, you will be well placed to apply for a range of marketing positions across public and private sector organisations.
  • Additionally, the skills you will learn on the MSc Marketing will prepare those who choose to set up their own business.
  • The average starting salaries for graduate trainees in marketing is £21,461, the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.

Ability to settle

Overseas Student Health Cover

Insurance Single- 300 GBP/year 

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