All modules are core.
Academic and Professional Development – MSc Marketing – 0 credits
Foundations in Management – 20 credits
The aim of this module is to provide students with a framework of knowledge from which they can understand and critically analyse the strategic goals of management, appropriate organisational structures and management’s role in delivering strategic goals, as well as identify suitable strategies to enable organisational growth.
Strategy and Innovation – 20 credits
This module serves to raise students’ awareness of the theories and practices of strategic management. While the module covers a range of strategic issues relating to the ethos of organisational planning and sustainability, it also places emphasis on recognising and capitalising on competitive business opportunities through the lens of innovation.
Marketing Management – 20 credits
The aim of this module is to reflect the ethos of creating a collaborative learning ecosystem wherein issues are explored at the student, practitioner and academic interface. Outcomes of this research-driven approach to teaching, learning and assessment offer commercial relevance and impact.
Global Marketing – 20 credits
This module focuses on themes of internationalisation and issues including government policy, market entry modes and exporting. You will be able to advance your understanding of the challenges faced while operating in an international marketing environment.
Digital Marketing Communications – 20 credits
This module enables you to gain theoretical and practical insights into the ways in which SMEs approach marketing in a digital world. You will discover the importance of social media marketing to enhancing the technological and global dimensions of strategic marketing in small and larger firms alike.
Marketing Analytics – 20 credits
This module provides students with an understanding of qualitative and quantitative data analysis methods in order to conceptualise and develop a project portfolio. It enables students to develop digital literacy skills in order to collect, analyse and report on data from a variety of digital sources.
Entrepreneurial Marketing – 20 credits
The Entrepreneurial Marketing module allows you to review, reflect on, and critically evaluate marketing theories through the lens of the entrepreneurial manager. You will discover why marketing is a core but largely undervalued component of new venture creation.
Applied Marketing Project – 40 credits
This module enables students to apply knowledge and skills acquired throughout the course to an organisational issue or problem. This follows from Marketing Analytics module and feeds into developing skills of a Marketing Consultant.