Applicants must hold at least:
In exceptional circumstances, if you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.
Alternatively, you may be eligible to study our Extended MSc International Business which integrates our Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary). Upon successfully completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression on to the MSc International Business.
Applicants must satisfy our general entry requirements as well as meeting specific requirements.
The general entry requirements are any of the following:
If you do not have the required IELTS, you may be eligible to study on our Pre-Sessional programmes.
The overall aim of the MSc Marketing course is to provide an academically challenging, intellectually stimulating programme of study that educates, develops and enhances the professional competence of students of marketing and business.
The course is designed to help build your knowledge, transferable skills and capabilities to prepare you for middle and senior appointments within public, private and social economy sectors in the global business arena.
This programme is also available as MSc Marketing with Advanced Practice, which includes either an internship or project.
The aims of this course are to:
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All modules are core.
The aim of this module is to provide students with a framework of knowledge from which they can understand and critically analyse the strategic goals of management, appropriate organisational structures and management’s role in delivering strategic goals, as well as identify suitable strategies to enable organisational growth.
This module serves to raise students’ awareness of the theories and practices of strategic management. While the module covers a range of strategic issues relating to the ethos of organisational planning and sustainability, it also places emphasis on recognising and capitalising on competitive business opportunities through the lens of innovation.
The aim of this module is to reflect the ethos of creating a collaborative learning ecosystem wherein issues are explored at the student, practitioner and academic interface. Outcomes of this research-driven approach to teaching, learning and assessment offer commercial relevance and impact.
This module focuses on themes of internationalisation and issues including government policy, market entry modes and exporting. You will be able to advance your understanding of the challenges faced while operating in an international marketing environment.
This module enables you to gain theoretical and practical insights into the ways in which SMEs approach marketing in a digital world. You will discover the importance of social media marketing to enhancing the technological and global dimensions of strategic marketing in small and larger firms alike.
This module provides students with an understanding of qualitative and quantitative data analysis methods in order to conceptualise and develop a project portfolio. It enables students to develop digital literacy skills in order to collect, analyse and report on data from a variety of digital sources.
The Entrepreneurial Marketing module allows you to review, reflect on, and critically evaluate marketing theories through the lens of the entrepreneurial manager. You will discover why marketing is a core but largely undervalued component of new venture creation.
This module enables students to apply knowledge and skills acquired throughout the course to an organisational issue or problem. This follows from Marketing Analytics module and feeds into developing skills of a Marketing Consultant.
Insurance Single- 300 GBP/year
