All modules are core.
Research Methods for Postgraduate Studies – 20 credits
The module will be of benefit to those international and home students whose research skills need to be enhanced and/or evidenced before progressing on to Masters level education. It will provide the relevant underpinning knowledge and understanding of research-related topics in business. Drawing on enhanced knowledge and understanding, students will also identify the range of research methods available before defining specific research aims and objectives.
While addressing philosophical issues and conceptual aspects underlying management research, it also focuses on quantitative as well as on qualitative research methods and techniques involved in practical application. In order to facilitate student learning and development, there are both theoretical and practical elements to this module. It is expected that students will carry out an in-depth literature review to demonstrate academic crafting and writing skills, as well as advanced knowledge within the chosen discipline and appropriate research scope.
Academic Essentials – 20 credits
Academic skills differ due to cultural and language differences in teaching and assessment practices. The skills required for academic study in English present challenges for students of business and management. This module is designed to support students’ transition in the use academic writing conventions, critical thinking and effective presentation skills. It uses students’ existing knowledge and experience of English to explore techniques for reading academic texts in a range of areas of business and management.
Enterprise Development – 20 credits
This is a dynamic module which provides students with an opportunity to develop their capabilities in recognising, assessing and planning a new enterprise with a focus on the consequences of decision making in all aspects of enterprise development including marketing, sales, human resources, finance and operations.
MSc Marketing with Advanced Practice
Academic and Professional Development – MSc Marketing – 0 credits
This module aims to review and enhance participants’ existing academic writing skills in contexts relevant to the modules it complements. It will also introduce skills and frameworks specific to postgraduate study, with weekly opportunities for participants to transfer these elements to their own assignments and to obtain feedback on their progression. As it provides the skills required to succeed in all written assignments, this module is compulsory
Foundations in Management – 20 credits
The aim of this module is to provide students with a framework of knowledge from which they can understand and critically analyse the strategic goals of management, appropriate organisational structures and management’s role in delivering strategic goals, as well as identify suitable strategies to enable organisational growth.
Marketing Management – 20 credits
The aim of this module is to reflect the ethos of creating a collaborative learning ecosystem wherein issues are explored at the student, practitioner and academic interface. Outcomes of this research-driven approach to teaching, learning and assessment offer commercial relevance and impact.
Strategy and Innovation – 20 credits
This module serves to raise students’ awareness of the theories and practices of strategic management. While the module covers a range of strategic issues relating to the ethos of organisational planning and sustainability, it also places emphasis on recognising and capitalising on competitive business opportunities through the lens of innovation.
Global Marketing – 20 credits
This module focuses on themes of internationalisation and issues including government policy, market entry modes and exporting. Students will be able to advance their understanding of the challenges faced while operating in an international marketing environment.
Digital Marketing Communications – 20 credits
This module enables students to gain theoretical and practical insights into the ways in which SMEs approach marketing in a digital world. Students will discover the importance of social media marketing to enhancing the technological and global dimensions of strategic marketing in small and larger firms alike.
Marketing Analytics – 20 credits
This module provides students with an understanding of qualitative and quantitative data analysis methods in order to conceptualise and develop a project portfolio. It enables students to develop digital literacy skills in order to collect, analyse and report on data from a variety of digital sources.
Entrepreneurial Marketing – 20 credits
The Entrepreneurial Marketing module allows students to review, reflect on, and critically evaluate marketing theories through the lens of the entrepreneurial manager. Students will discover why marketing is a core but largely undervalued component of new venture creation.
For students undertaking an internship
Internship & Professional Development Project – 60 credits
This module is designed to further enhance the employability of the students who have completed the MSc Marketing whilst giving them experience of a workplace environment. In considering this they produce both reflective reports which help aid skills development, and also an internship project in which they apply the theoretical concepts encountered on the course to a “live” management issue.
Applied Marketing Project – 40 credits
This module enables students to apply knowledge and skills acquired throughout the course to an organisational issue or problem. This follows from Marketing Analytics module and feeds into developing skills of a Marketing Consultant.
For students not doing an internship
Applied Consulting Project – 60 credits
This applied module enhances the practical and employability skills of students by requiring them to undertake consultancy projects for real life case study clients. The module requires students to draw on relevant theories from previously studied MSc Marketing modules, and to apply these in marketing contexts, to deliver valuable project outcomes for client companies.
Applied Marketing Project – 40 credits