Our Sport Management BSc(Hons) is for those who are passionate about sport and want to develop the experience, management and leadership skills required for career success in this expanding and varied sector.
Your learning will focus on the application of business principles in sport, covering areas such as management, leadership, marketing, governance and finance.
You’ll combine practical experience with academic study, equipped with a broad understanding of the international and commercial aspects of the business of sport.
You’ll benefit from our industry guest speaker programme, field trips, placements and opportunities to work on partner projects.
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Year 1
In year 1 you will be responsible for organising the promotion and running of a sports event. This will develop your commercial awareness and business skills.
Modules
The Global Sport Industry and the Media
Who Runs Sport?
Finance and Economics for Sport Management
Introduction to Sport Business Management
Sport Events
Preparing for the World of Sport
Year 2
Your second year of study is split into two halves. The first half is about learning the role of sport business management and preparing for your placement, while the second is based in a sport business organisation.
Modules
Power and Politics in Sport
Conducting Research in Sport
Placement: Management in Sport Business Organisations
Leading and Managing People in Sport Business
Personal and Professional Development in Sport Business Management
Reflective Practice in Sport Business Management
Final year
Your final year of study is based around the strategic implications of sport business management, including the investigation of marketing and strategy. You will have the opportunity to conduct research on a topic of your choice, based on the experience gained during your placement.
Modules
Dissertation
Strategic Change in Sport Business Management
Marketing for Sport Business
Options*
Community Sport Development: Policy and Practice
Theorising Critical Issues in Sport
Martial Arts and Combat Sports: Theory and Practice
Sport and Deviancy
Gender, Sexuality and Physical Culture
Football and its Communities
Racism in Sport and Popular Culture
Sport Event Tourism
International Management
Customer Relationship Marketing
Enterprise and Innovation
Public Relations and Digital Marketing
*Option modules are indicative and may change, depending on timetabling and staff availability
Graduate destinations
The sport sector is experiencing economic growth both in the UK and globally.
Sport management students will gain in-depth knowledge of business principles and how they are applied in this thriving industry, opening up a wide variety of career paths with a bright employment outlook.
Careers exist with various organisations including professional sport clubs, sport governing bodies, health and leisure clubs, sport public agencies, sport community recreation departments, sporting goods companies, sport marketing agencies, sport events organisers and athletic service organisations.
Our graduates have secured roles including:
marketing executive at Chelsea FC
athlete manager at ITS Talent
business development executive at ZTP
countryside, leisure and sports events manager at Kent School Games
marketing executive at Soccerex.
Insurance – Single: 300 GBP per year
