Bachelor of Arts in Communication - Public Relations and Digital Media Concentration

ID:UNH10019
Level:4-Year Bachelor's Degree
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Admission Requirements

Entry requirements

Completed online application
Official certified copies of senior secondary/high school records.
One letter of recommendation from an academic source (teacher or guidance counselor).
A personal essay

English requirements

TOEFL Internet Based: 80
IELTS: 6.5
PTE score: 53

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Course Information

Master communications in the 21st century

The Communication program at the University of New Haven are designed to give you the specialized skills you need to creatively and successfully adapt to the continuing evolution of both interpersonal and mass communication.

Our Bachelor of Arts in Communication will provide you with a comprehensive understanding of how to frame and deliver the message through interpersonal communication, organizational communication, public relations, advertising, mass communication, journalism, radio, television, and film.
Our Bachelor of Science in Communication will prepare you for a behind-the-scenes career in writing/directing, crew work, producing, and editing by adding sought-after production skills to your studies.

The program features limitless opportunities that will prepare you to step into this dynamic and exciting field with confidence and professionalism. Among them are:

Training on professional equipment and software in the state-of-the-art Laurel Vlock Center for Convergent Media
Accessing on-campus field and studio production facilities, editing labs, a fully equipped television studio, and award-winning radio station WNHU, 24/7
Creating competitive and scholarly projects in film, journalism, theory and social media
Joining professional organizations and on-campus clubs to stay on top of trends and increase networking opportunities
Participating in real-world meetings and experiences by interning at nearby organizations, such as ESPN, The New York Times and Disney, as well as international opportunities at the Cannes Film Festival and our Prato, Italy campus
Combining your education with practical, paid work experience through the University’s Co-op Program

Students earning a B.A. degree in communication with a concentration in public relations and digital media will build specialized knowledge and skills related to public relations across a variety of platforms and contexts in addition to acquiring a solid grounding in digital media production. Through coursework emphasizing writing, campaigns, and persuasion, as well as laboratory and field experiences in digital media design and production along with internship opportunities, students will learn to become competent and well-rounded public relations professionals.

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Required Major Courses (36 credits)

COMM 1101 - Understanding Media and Technology
COMM 1102 - Writing for the Media
COMM 1120 - Fundamentals of Production I
COMM 3300 - Persuasion in Communication
COMM 3306 - Public Relations Principles and Practices
COMM 3308 - Broadcast and Convergent Journalism
COMM 3309 - Public Relations Writing
COMM 3317 - Advanced Writing for Media
COMM 3399 - Communication and Media Campaigns
COMM 4400 - Communication in Organizations
COMM 4420 - Communication and the Law
COMM 4597 - Practicum

COMM 4598 - Internship

COMM 4599 - Independent Study

Plus two public relations electives (6 credits)

Any COMM or JRNL course approved as a public relations course
Up to 6 credits of COMM 4597 Practicum or COMM 4598 Internship or COMM 4599 Independent Study

Additional Required Courses (39 credits)