Students need to be 18 years of age or over
Satisfactory completion of Australian Year 10 qualification equivalent
IELTS 5.5 or equivalent is required
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
CRICOS Course Code: 104519D
More info: Click here
Units of study
Unit name
Develop a marketing plan
Develop an advertising campaign
Develop and implement strategic plans
Manage Finances
Develop and implement diversity policy
Lead and manage organisational change
Provide leadership across the organisation
Manage innovation and continuous improvement
Contribute to organisation development
Develop and implement a business plan
Manage the marketing process
Manage market research
Possible job titles
- Advertising Account Planning Manager
- Marketing Manager
- Client Services Director
- Marketing Director
- Advertising Account Director
- Marketing Strategist
- Client Services Executive
OSHC: 530 ($) AUD per year
