Advanced Diploma of Business Administration - Marketing

ID:CC010109
Level:3-Year Undergraduate Advanced Diploma
Duration:
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Admission Requirements

Entry requirements:

English requirements:

If English is not your first language or you've received your education in a language other than English, students must produce evidence of their English Language Proficiency:

ELTS overall band of 6.5 with no band less than 6.0
TOEFL iBT 88
CAEL 70, no sub-test band score less than 60
PTE Academic 58
Conestoga English Language Test (CELT) Band 6

Other requirements:

Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications
Grade 12 Mathematics, C or U, or equivalent, OR Conestoga College Preparatory Mathematics

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Course Information

About the Program

In today's competitive job market students need an advantage. As a student in this advanced diploma program, you will integrate academic studies with practical, creative and analytic skills integral to all types of businesses.
The program presents great career opportunities for those who are creative, intuitive, disciplined, problem solvers with above average analytical and communication skills. Graduates will be prepared for leadership roles and careers in advertising, brand development, selling, online marketing, entrepreneurship, new media marketing, research and many other rewarding choices. This hands-on program takes a project-oriented approach and provides opportunities to work with real-world clients. As an advanced diploma, focus is placed on ensuring graduates can perform a number of more complex functions including applying principles of financial analysis and control, using analytical and evaluation skills to support a variety of management functions, development of integrated marketing plans that drive towards business goals and objectives and embracing new technology. Instructors are experts in their disciplines and use interactive approaches to enrich the learning environment. The program provides marketable skills, validated by ongoing input from an advisory committee of marketing experts.
The 3-year Marketing program has one of the highest direct employment rates in the College.

Program Outcomes

Develop a marketing plan that will meet the needs or goals of a business or organization.
Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
Conduct market research to provide information needed to make marketing decisions.
Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
Develop learning and development strategies to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
Apply the principles of business ethics and corporate social responsibility to business decisions